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Godrej Agrovet launches insecticide Gracia of Nissan Chemical Corporation
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Tuesday, 15 March, 2022, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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Godrej Agrovet Limited, one of India’s largest diversified agri-business, has launched Gracia (Fluxametamide, an isoxazoline compound), in the Indian market. It is a patented chemistry discovered and developed by Japan’s Nissan Chemical Corporation and will be introduced in India through collaboration with Godrej Agrovet Limited.
Gracia is a world-class wide-spectrum product with novel and patented chemistry that is known for its proactive protection. It exhibits excellent control of chewing and sucking pests such as larva, caterpillars, and thrips in farms producing a variety of pulses, hot pepper, cole crops, tomatoes, brinjal and okra. It inhibits GABA gated chloride channel in the insect’s nervous system.
Within a few hours after the application of Gracia, pests die due to epileptic seizures caused by the over excitation of the nervous system. It has a new mode of action and is able to control insects exhibiting some sort of resistance to existing insecticides in the market. It also has an excellent safety profile when it comes to mammals and beneficial insects.
Through proactive application at the correct time, Gracia will provide more extended duration and effectiveness in controlling pests. It is also an economical and effective alternative to existing market solutions as the cost of application in the case of Gracia for farmers will be as low as Rs 1800 per acre.
Balram Singh Yadav, managing director, Godrej Agrovet, said, “As part of our overall commitment to doubling farmers’ income, we have always introduced interventions that are suited for the Indian markets and farmers. After Hanabi, Gracia is the second product from Nissan Chemicals which we are introducing in the country.”
“The Indian crop protection market is estimated to be around Rs 25,000 crore. Of this, insecticides contribute 39%. The launch of Gracia will offer us to strengthen our presence in this particular sub-segment that is estimated to be an Rs1500 crore market opportunity, added Godrej Agrovet chief.”
According to Rakesh Dogra, CEO, Crop Protection Business, Godrej Agrovet, said, “In 2019, Hanabi miticide from Nissan Chemicals was introduced which is now recognised as the latest prodigy in the miticides market in India. Gracia too is a quick-action, broad-spectrum insecticide that will help us strengthen our leadership in the Indian crop protection market.”
Raj Kumar Yadav, MD, Nissan Chemical Corporation -India, said, “The launch of Gracia also marks a decade of our association with Godrej Agrovet. We are confident that like Hanabi, Gracia will also find wide adoption in the market.”
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