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New Launches

- Mother’s Recipe celebrates Indian traditions in new campaign for pickle range

Saturday, May 30, 2026

Our Bureau, Mumbai

Mother’s Recipe has launched a new national campaign for its iconic pickle range and unveiled a new identity for the portfolio, marking the first such change since the range was introduced.

- Coca Cola & Google reimagine Coke break with Gemini experiences

Friday, May 29, 2026

Our Bureau, Mumbai

Coca Cola India is making every pause a lot more fun with the launch of ‘Coca Cola Halftime Surprise’, a new AI-powered experience developed in collaboration with Google and built with Google Gemini.

- Digitory launches INV 2.0 to help restaurants cut food costs, reduce wastage & protect profitability

Thursday, May 28, 2026

Our Bureau, Bengaluru

Digitory has launched INV 2.0, its upgraded inventory and cost intelligence platform designed for modern F&B businesses.

- International Association of Dietitians for Metabolic Health and Nutrition launched in Mumbai

Tuesday, May 26, 2026

Our Bureau, Mumbai

The Indian dietetics profession witnessed a significant milestone with the formal launch of the International Association of Dietitians for Metabolic Health and Nutrition (IADMN) at Gleneagles Hospital, Mumbai, on May 13, 2026

- Haldiram’s serves a sip of summer nostalgia with ‘The Great Summer Chillers’ campaign

Tuesday, May 26, 2026

Our Bureau, New Delhi

Haldiram’s is bringing back the taste that everyone has relished and reminisced till date through ‘The Great Summer Chillers’ - a campaign celebrating nostalgia and street-side favourites.

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