Thursday, April 2, 2020

Marketing RSS
- Dairy Day Ice Cream releases summer campaign, titled Goodness is Good
Wednesday, April 1, 2020
Our Bureau, Bengaluru
Dairy Day Ice Cream has released its summer campaign, Goodness is Good. Conceptualised by Famous Innovations and directed by National Award-winning director Vibhu
- Jumboking unveils new social media campaign, backing COVID-19 lockdown
Friday, March 27, 2020
Our Bureau, Mumbai
Social responsibility is the theme of Jumboking’s new social media campaign. Western India’s favourite QSR (quick service restaurant) brand has launched a new social media campaign
- Mother’s Recipe’s #PerceptionBadlo campaign questions anti-women remarks
Monday, March 16, 2020
Our Bureau, Mumbai
Mother’s Recipe, one of India’s leading FMCG (fast-moving consumer goods) brands, in collaboration with Social Panga, has created #PerceptionBadlo, a powerful vox-pop that questioned the stereotypical comments targeted at women on International Women’s Day.
- Subway India enhances protein flavours’ quality & revamps menu boards
Saturday, March 14, 2020
Our Bureau, New Delhi
With a view to revitalise its guest experience, Subway India has enhanced the quality of its protein flavours and revamped its menu boards across its 660-plus restaurants in India.
- Cadbury Chocobakes rolls out new campaign, titled Meetha Chuppa Rustom
Tuesday, March 3, 2020
Our Bureau, Mumbai
Mondelez India expanded its choco-bakery segment with the recent launch of Cadbury Chocobakes, a scrumptious cookie filled with the taste of iconic Cadbury at its heart. With the roll-out of its new campaign, Meetha Chuppa Rustom, the company celebrated the sweet secrets in all of us.
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