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Marketing

- Volume drives Unilever performance; innovations in tea steam India growth

Tuesday, April 24, 2018

London

Multinational company with interests in many businesses Unilever recently announced its results for the first quarter of 2018, which show good volume-driven performance across its three divisions.

- Subway launches new version of SOTD; Sandwiches available twice a week

Tuesday, March 13, 2018

Our Bureau, Mumbai

Subway India has unveiled the new version of its flagship Sub of the Day (SOTD) value offer. Now its patrons will have an opportunity to relish their favourite SOTD sandwiches at an attractive price twice a week.

- Maggi celebrates 35th anniversary with Kuch Achha Pak Raha Hai campaign

Friday, March 9, 2018

Our Bureau, Mumbai

Maggi, which began its India journey in 1983 with the launch of two-minute noodles, marked its 35th anniversary with the rollout of its new campaign, Kuch Achha Pak Raha Hai on the occasion of International Women’s Day. The initiative recognises the changing status of women.

- Society Tea introduces live extn to Tea Society Called India campaign

Tuesday, February 27, 2018

Our Bureau, Mumbai

Premium tea maker Society Tea, launched http://www.teasocietycalledindia.com/, the live extension to their recently launched brand campaign, The Tea Society Called India. The microsite offers photo essays of human interest.

- AMA demands ban on junk food adverts and tax on sugar-sweetened drinks

Tuesday, January 9, 2018

Advertising and marketing of junk food and sugary drinks to children should be banned, and a tax on sugar-sweetened beverages should be introduced as a matter of priority.

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