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Marketing

- Mondelez unveils Oreo People campaign across 50 markets in AMEA and LA

Wednesday, May 23, 2018

Our Bureau, Mumbai

Oreo, one of the world’s leading biscuit brands by snacking powerhouse Mondelēz International, has rolled out Oreo People, its new global campaign, simultaneously across 50 markets in Africa, the Middle-East and Asia (AMEA), Latin America (LA) and Europe.

- Dhara unveils campaign urging people to consume less oil, cook healthier

Monday, May 21, 2018

Our Bureau, New Delhi

Leading edible oil brand Dhara will soon be launching Zara sa badlav banaye life behtar, a nation-wide campaign to promote lesser edible oil consumption as part of its efforts to promote responsible consumption for a healthy lifestyle.

- Bacteria, yeast, fungi, microalgae and insects sources of biocolours

Thursday, May 17, 2018

Sajad A Rather, Syed Muzaffar and F A Masoodi

Colour is the main feature of any food item as it provides its primary identification. It assists in judging the nature, quality and safety of a food product in question.

- Parle Agro launches Appy Fizz’s first mktg campaign worth Rs 100 crore

Friday, May 11, 2018

Our Bureau, Bengaluru

Parle Agro, the largest Indian beverage manufacturer, has launched its new #FeelTheFizz marketing campaign for its brand Appy Fizz with a budget of Rs 100 crore. This will be the first campaign for the brand, featuring its new brand ambassador Salman Khan.

- Saffola, WATConsult launch Beat the Crave campaign for healthy lifestyle

Monday, May 7, 2018

Our Bureau, Mumbai

Marico’s Saffola and Dentsu Aegis Network’s WATConsult, digital and social media agency, has launched Beat the Crave, a new campaign for the former’s newly-introduced offering, Saffola Active Slimming Nutri-Shake.

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