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Dabur offers 13 Real Greetings gift packs, containing juices and honey
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Saturday, 18 October, 2014, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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fiogf49gjkf0d This Diwali, Dabur India Ltd, one of India’s leading packaged fruit juice makers, has launched Real Greetings, a range of 13 Diwali gift packs, comprising Réal and Réal Activ fruit juices and Dabur Honey. Priced between Rs 110 and Rs 415, the offerings are aimed at communicating the goodness of fruit and the concept of Wishes of Good Health.
“Traditionally, fruit are auspicious and an integral part of all festivities and celebrations in India. The Réal Greetings gift packs, made of real fruit, encapsulate this. Through its Diwali gift packs, the brand endeavours to offer the consumers a means to gift health and happiness,” stated Sanjay Singal, marketing head - foods, Dabur India Ltd.
Besides the regular variants, exotic ones like Réal Guava, Réal Litchi, Réal Pomegranate and Réal Activ Fiber+ Multi Fruit, and Dabur Honey, have been added to the gift pack range this year. The range also includes utility packs, such as Réal Bread Box and Réal Activ Sipper Pack. A special car pack of Réal Greetings has been launched for kids.
“Consumers today are health-conscious and looking for non-traditional gifting options. In this scenario, Dabur’s Réal and Réal Activ gift packs are a welcome change from such calorie-laden options as mithai. Our gift packs are tasty and nutritious, and another illustration of our commitment towards the well-being of every household,” Singal said.
The thirteen Réal Greetings gift pack options are as follows:
- Réal Greetings Small Box Pack, containing five 200ml units of Réal Mixed Fruit, Pineapple and Apple;
- Réal Greetings Briefcase Pack, containing six 200ml units of Réal Guava, Litchi and Mango;
- Réal Greetings Car Pack, containing seven 200ml units of Réal Mixed Fruit, Apple, Orange and Pineapple;
- Réal Greetings Trapezium Pack, containing two one-litre units of Réal Mixed Fruit and Apple;
- Two types of Réal Greetings PVC Bags - One containing two one litre units of Réal Guava and Litchi, and another containing three one-litre units of Réal Mixed Fruit, Pineapple and Apple;
- Réal Greetings Activ Sipper Pack, containing two one-litre units of Réal Activ Apple and Réal Activ Fiber+ Multi Fruit with a Sipper;
- Two types of Réal Greetings Bread Boxes - One containing two one-litre units of Réal Guava and Mango, and another containing two one-litre units of Réal Mixed Fruit and Pineapple;
- Réal Greetings Book Pack, containing three one-litre units of Réal Mixed Fruit, Orange and Apple;
- Réal Greetings Hexagon Pack, containing three one-litre units of Réal Guava, Litchi and Mango;
- Réal Greetings Honey Pack, containing two one-litre units of Réal Pomegranate and one 400g unit of Dabur Honey Squeezy pack
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