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Creambell Ice Cream bags India’s most promising brand award for ’13-14
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Thursday, 31 July, 2014, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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fiogf49gjkf0d Creambell Ice Cream, one of the leading players in the ice cream sector, was declared India’s most promising brand for 2013-14 at the WCRC Leaders’ Asia Summit, held at Marriott Hotel in London’s Grosvenor Square.
The brand, which was launched in 2003, has created a space for itself by virtue of its product innovation strategy.
It has introduced a wide range of innovative products across all categories catering to various consumer age groups and taste profiles and at varied price points.
Recently, Creambell bagged the highest honour at the Great Indian Ice Cream Contest 2013, conducted by the Indian Dairy Association.
Nitin Arora, chief executive officer, Creambell Ice Cream, received the award from non-resident Indian industrialist Lord Swaraj Paul.
He said, “This is indeed an honour for brand Creambell and a validation of our brand strategy, which focusses on growth through innovation.”
“We believe that a loyal consumer is key to growing the brand image and our efforts to please them by constantly offering innovative new products with unique propositions, as suggested in our tagline (Har pal kuch new), has indeed paid off,” Arora added.
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