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Global f&b players launching healthier products
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Thursday, 02 September, 2010, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Global food and beverage companies have developed and introduced to the marketplace more than 20,000 healthier product choices from 2002 to 2009, doubling in the last three years, according to the Washington-based Grocery Manufacturers Association’s (GMA) 2010 Health & Wellness survey.
“This data is a reflection of what consumers already know,” said Pamela Bailey, GMA president and CEO. “Food and beverage companies are responding to consumer needs by providing thousands of healthier product choices that make it easier for shoppers to build a healthy diet for them and their families.”
The 2010 GMA Health & Wellness survey data were collected and analysed by Georgetown Economic Services. Fifty-seven companies, representing approximately half of the US food and beverage sales, have shared data for the survey since 2002.
Through the survey, food and beverage companies revealed they collectively have:
● Eliminated or reduced trans fat in more than 10,000 product choices.
● Eliminated or reduced saturated fat in more than 6600 product choices.
● Reduced sugar/carbohydrates in more than 3700 product choices.
● Reduced the calorie content of more than 3500 product choices.
● Reduced sodium in more than 3000 product choices.
Additional survey highlights include:
● About 93% of participant companies are developing, introducing and marketing healthier products.
● About 91% of participant companies actively promote healthy lifestyles in the marketplace.
● About 52% of participant companies have created child-specific product sizes.
● About 49% of participant companies have introduced single-serve packaging (e.g., 100-calorie packs).
● Since 2002 food and beverage companies have spent more than $130 million in nutrition and health-related activities and grants to communities.
● About 98% of participant companies have workplace wellness programs for their employees.
“GMA and its member companies fully support First Lady Michelle Obama’s goal of solving childhood obesity within a generation, and these results show that our industry is committed to helping Americans lead healthier lives. We are providing consumers with the products, tools and information they need to construct a healthy diet and lead a more active lifestyle,” Bailey added.
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