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McDonald's Chicken McNuggets now in India
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Saturday, 30 May, 2009, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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The globally favoured McDonald's Chicken McNuggets has been launched in India recently. McDonald's introduced McNuggets as a part of its ongoing menu innovation programme. Television anchor Cyrus Broacha with Amit Jatia, MD McDonald's India, launched the product in Mumbai.
The launch saw a parade of human-sized floats depicting the hot favourites from the McDonald's menu including - McChicken, French Fries and Filet -o Fish.
Chicken McNuggets are bite-sized pieces of breaded boneless chicken formed in various shapes like ball, boot, bell & bone, fried and served hot with smoke-flavoured barbeque sauce or mustard sauce.
McNuggets is a fun two-fingered food coated with a crispy golden tempura that gives it a soft & juicy inner and crispy outer. McDonald's Chicken McNuggets will be available in all 160 McDonald's restaurants across India with price range starting from Rs 69 for a six piece box.
McDonald's claims that Chicken McNuggets, which features among the Billion Dollar Brands, has a massive fan following with around 4.8 million McNuggets currently being sold annually in over 100 countries. McDonald's Chicken McNuggets are made with quality white meat chicken and contain zero grams of trans fat per serving.
Speaking on the launch event, Amit Jatia, MD McDonald's India (west & south) said, "Celebrating 25 successful years globally, Chicken McNuggets will now be a part of the Indian menu. We are delighted to introduce a McDonald's global core product, Chicken McNuggets to our Indian customers. The introduction is in line with our growth strategy of constantly adding fresh zing to our product portfolio and giving our customers in India something new to look forward to constantly. We are sure the Chicken McNuggets will have a cult following in India, as it does in markets across the world."
McDonald's India has witnessed a double-digit growth this year and same-store sales have increased by 30% over the last year. In 2009 McDonald's will expand its presence in India by setting up 40 new restaurants with an addition of 2000 employees.
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