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Mphinite's advanced engineering solutions for food packaging industry
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Monday, 01 September, 2008, 08 : 00 AM [IST]
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Nandita Vijay, Bangalore
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Mphinite is an amalgamation of new-age, cutting-edge technologies and the vast expertise gained over time in the field of engineering, plastics and packaging. It offers design engineering solutions.
The company is a part of Manjushree Extrusion Ltd, one of India's leading plastic packaging solutions providers. The ISO 22000:2005 public limited company has registered earnings to the tune of over $ 21 million. It has been serving companies including Hindustan Unilever Ltd, Nestle, Cadbury's, GlaxoSmithKline, Procter & Gamble, Coca-Cola, Kraft Foods, PepsiCo India Holdings, Hershey's, Godrej, Perfetti Van Melle, Lotte, Henkel and Heinz.
Mphinite offers advanced CAD/CAM/CAE services to technical offices around the globe. It undertakes projects on product design & engineering which primarily focuses on packaging design and design for plastic components.
In the area of mechanical design & engineering, the company has developed its expertise in CAD; digitisation, modelling, assembly & manufacturing, drawings, reverse engineering. It is also adept in CAE, finite element modelling, meshing, mechanism, dynamic simulation and fluid structure interaction. Another area of expertise is animation and multimedia.
The mechanical design and engineering services also provides consultancy services to the highly demanding European & American markets. It is backed by good infrastructure to enable execution of projects. Being aware of the fact that not every kind of competence can be made available in-house, Mphinite collaborates with a panel of external consultants from the academia and the industry to cater to the specialised and multifarious consulting needs.
"Our strength lies in design, which is not only aesthetically appealing but comes with manufacturability and practicality in-built. Our design offering is distinct compared to other design houses as ample knowledge and expertise is required in plastics and related technologies," states Rajat Kedia, director, Manjushree Extrusions.
The major work undertaken at Mphinite includes: concept design & development, product design and modelling, analysis and optimisation, prototypes and pilot tooling. Further, it also undertakes manufacturing of the container through its parent concern, Manjushree Extrusions Ltd.
The company is also into developing custom-made Computer - Based Training (CBT) methodologies, using high quality animated graphics and helps to considerably improve the level of content understanding.
Custom designed and developed CBT can be utilised by the instructor as a powerful delivery methodology which provides the benefit of dynamic graphics in demonstrating and explaining theoretical concepts.
The CBT solutions integrate 2D and 3D graphics and animations, digital sound, photography and video productions as appropriate.
Animation and multimedia finds a variety of uses, such as creation of E-catalogs and spare-parts manual. It can also showcase the sequencing or assembly of a multi-part product. It provides training on various machineries, its functioning and maintenance.
The customers would benefit to associate with Mphinite as the company follows some of the best practices evolving around client requirements and international quality standards. The process and quality control is practiced across all the stages of the project cycle.
The company also has the infrastructure which includes a global engineering centre, latest computing platforms and software resources, including multiple licences of leading CAD & CAE tools. This heterogeneous mix enables Mphinite to work as an ideal extension of its client's infrastructure.
The management team with 20 years has a solid manufacturing experience with the capability to scale up speedily. The broad spectrum of expertise across the value chain from high end FEA/CFD to CAD makes it a total solutions provider. The company adheres to strict security of client's intellectual by providing various tiers of security.
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