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Floeter to showcase latest retort pouches
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Saturday, 09 June, 2007, 08 : 00 AM [IST]
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Dhwani Pandya, Mumbai
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diary of German company Floeter, the world leader in stand-up retort pouches will target the South-East Asian and South Asia markets with its latest range of retort pouches while participating in Pro-Pack Asia event. Floeter India was established just a year ago and within a short frame of time it has been able to grab some good orders from India as well as from other countries. Worldwide Floeter is a leader in retort stand-up-pouches (SUPs) used for human as well as pet food. A retortable pouch basically replaces a tin can, being able to withstand the mechanical and physical stress involved when the contents are retorted, meaning cooked at 121oC for up to 45 minutes.
Gabreial Meile will be representing the company at the event. He informed Food & Beverage News: "We are constantly upgrading and launching new pouches with new shapes, designs offering more convenience to the customer. We will be showcasing some of our latest designs at the event. We expect to get some new orders from South East Asian market."
Floeter had recently developed a unique pouch in the shape of gravy pourer, which eliminates the use of gloves while handling the pouch after heating it in microwave.
The company has already received enquiries from frontline RTE processors in India as well as from international markets. Lakshman Kanuga, director, Floeter India informed that the company has sent testing samples to some leading RTE food companies like MTR, Tasty Bites, ITC, Capital Foods etc. Apart from this the company has also developed special oil pouches for a leading edible oil brand in India. Kanuga informed that the company is currently concentrating on exports and has already dispatched specially designed retort pouches to multinationals like Nestle, Unilever and retail chains like Wal-Mart in European and US markets.
Floeter supplies both the microwaveable and non-microwaveable variety of pouches. "We also help customers in designing layouts of retort pouches as per their requirements. Apart from this we can also supply unprinted sundry pouches in bulk," said Kanuga.
The company findsattributes great future for the retort pouches in the country with the definite shift in the mindset of consumers and due to other factors like growing economy, urban lifestyle, increasing number of working women and growing number of nuclear families. The flexible packaging forms like stand-up pouches, retort pouches, spouted pouches are replacing the rigid packaging in case of various commodities, as it can offer better performance, aesthetic shelf appeal at a lower cost, informed Kanuga. The company is all set to explore the ample opportunities lying in the Indian food market.
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