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Facilitating growth with modernization
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Saturday, 23 September, 2006, 08 : 00 AM [IST]
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Meghanadan S, Mumbai
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AAHAR Autumn show 2006 Chennai, International exhibition for food, food processing, hotel & restaurant equipment and supplies provides an opportunity to establish the participant company's presence and introducing products to potential importers, distributors, representatives attending the show involved in processed foods, processing, packing and refrigeration machinery, agricultural products, hotel, restaurant equipment
Backed by successful 21 consecutive editions of Aahar in New Delhi, India Trade Promotion Organisation is launching the first southern edition of AAHAR Autumn Show at Chennai Trade Centre, from September 20 to 23, 2006. The launch of the Chennai edition is also an acknowledgement of the growing potential of processed food and associated sectors in the Southern region in raising the profile and quantum of India's export in this priority area of the economy.
The fair is being organised by India Trade Promotion Organisation (ITPO)with the support of the Ministry of Food Processing Industries, Government of India, Agricultural and Processed Food Products Export Development Authority (APEDA), Association of Resource Companies for the Hospitality Industry (ARCHI), New Delhi, Confederation of Indian Food Trade & Industry (CIFTI), New Delhi, All India Food Processors Association, New Delhi and Hotel & Restaurant Equipment Manufacturers Association of India (HOTREMAI). The exposition has been recognised as Asia's leading event on food technology.
Says Nassem Ishaq, general manager, ITPO, "The success of Aahar fair in Delhi and the potential of these sectors in southern India have been the prompting factors for launching of the Chennai counterpart of this fair in a small but significant way this year."
The annual series of Aahar in New Delhi has, over the years, evolved into an ideal forum for initiation of joint venture agreements and technology transfer processes that assure considerable returns. The Chennai edition of AAHAR has its solid foundation on the successful and established track record of New Delhi version of the fair.
Rajat Pandhi, managing director, Panban Sales & Marketing, says, "We are the co sponsors of this show and it is on my suggestion that AAHAR has been also organised in South India. We have participated in all the AAHAR shows and it has been the best and most cost effective show in India. It gives more exposure to hotels in India specially South India."
The premier event caters to the food processing industries covering the entire range of products and equipment used in the food chain, such as farm equipment to food processing, packaging, refrigeration and cold storage facilities, and hotel equipment etc.According to Harpreet Singh, director of Feather Touch Ceramics Pvt Ltd: "Indian hospitalityindustry is booming and Chennai is a growing market. We have been participating in AAHAR since last 8 years and the response has been always good. Basically it is a platform to meet our new and old buyers."
Like its tried and tested New Delhi counterpart, the maiden Chennai edition of Aahar will seek to offer a platform for facilitating growth and modernisation in the processed food
and hospitality sectors.
"The show will pave the way and act as a prelude for showcasing the advances and also underlining the huge business opportunities in food processing industry and hotel & restaurant equipment and supplies sectors that lie waiting to be tapped for those connected with these sectors," says Naseem.
Exhibitor profile
. Food products, all kinds of foods and processed foods except alcoholic beverages
. Food processing, packaging, mill machinery & equipment
. Machinery related to food processing & packaging of food products, milling machinery, poultry, farming equipment and supplies
. Dairy & confectionery equipment
. Air-conditioning, refrigeration, cold storage system
. Air & water-pollution control equipment & accessories
. Hotel & kitchen equipment and table ware
. Health & fitness equipment
. Consultancy services and miscellaneous products related to food & hospitality supplies
India Trade Promotion Organisation (ITPO) has been playing a pioneering role in promoting trade through a wide gamut of activities ranging from fairs and exhibition in India and abroad to overseas buyer-seller meets and contact promotion programmes etc. Equipped with a modern exhibition complex, Pragati Maidan in New Delhi, ITPO is mandated to function as a service organisation having close and periodical interaction with trade, industry and government.
Farookh Kazi, manager - sales & marketing, VCS India-Vishwakarma Cooling System, says, "We have been participating in AAHAR since last 5 years. Overall it is a nice platform to meet prospective buyers and to have feedback on what is going on in the industry."
The Aahar fair seeks to offer a platform for facilitating growth and modernisation in the processed food and hospitality sector. Its aim is therefore clearly in consonance with government's efforts and objectives to promote these vital areas of the national economy. Significantly, the fair has, over the years, evolved into an ideal forum for initiation of joint venture agreements and technology transfer process that assure considerable returns.
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