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Vinayak colours food natural
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Saturday, 16 September, 2006, 08 : 00 AM [IST]
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Meghanadan S, Mumbai
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poration provides service oriented business to organisations worldwide and caters to client specific demands. The 'No Synthetic Division' created by Vinayak, is a pioneer in the Indian subcontinent for colouring and flavouring solutions for the food industry.
Ashutosh Biyani, director - marketing, says, "The launch of Fi India proves that the global food industry is embracing India as a major player in the scenario. The company provides everything that gives India the edge as compared to global organizations - low end pricing, quality consciousness and customised service."
Vinayak Corporations' 'Ecocol' & "Ecoflav' brand names indicates that their colour and flavours are derived from nature's abundant resources and ensures strict quality control and adheres to norms created by regulatory bodies worldwide. Natural products offer many advantages like "clean labels", Worldwide FDA approvals customer acceptance and brand recognition. Vinayak plans to develop colours which are stabilised against heat, light and pH especially in the unexplored segments like a stable Red from plant sources, Blue and other colours derived from microorganisms.
Natural Food Color is any dye, pigment or any other substance obtained from vegetable, animal, mineral, or source capable of colouring food drug, cosmetic or any part of human body, colours come from variety of sources such as seeds, fruits, vegetables, algae & insect. The storage condition for natural colors depend on the particular need of the product.
About the instant success that followed the company Biyani says, "Following a unique art of manufacturing & marketing, backed by strong infrastructure, it has successfully exploited potential markets across the globe. The company strictly adheres to time bound deliveries, competitive pricing, customer satisfaction and personal customer relations, principles that have seen it stand in good stead with its customers."
Vinayak Corporation's new manufacturing unit for instant food products is at its final stages of completion. It will be involved in the manufacturing and developing of a number of products apart from undertaking R&D on natural poly sugar, natural decoctions like tea, coffee and other related products.
Biyani, being optimistic about the future of the company , says, "With sales offices already established in the US and UAE, future prospects for the company include establishing sales offices in other countries for single point contact and face-to-face communication, which will help address customer needs immediately and efficiently."
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