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Chr Hansen predicts robust growth through emphasis on value-added products
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Saturday, 16 April, 2005, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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The company is part of the international Chr. Hansen Group, which develops and produces natural food ingredients, pharmaceuticals and diagnostics for specific allergy disease management and biotechnological products for the human, animal and industrial markets.
Chr. Hansen develops natural ingredient solutions in close co-operation with their customers and partners. Chr. Hansen aims to improve the quality of food and health for people all over the world - and to do so using natural ingredients and processes. At every stage from raw material selection, through production, packaging and distribution, to application at the customers' premises, there is focus on quality control, quality assurance and the environmental impact.
Chr. Hansen's 130 years of experience are an important strength, but the company remains innovative with a strong commitment to constant renewal. The founder of Chr. Hansen was a Danish pharmacist, Christian Ditlev Ammentorp Hansen, who wisely combined his scientific knowledge with his entrepreneurial spirit to revolutionise the production of wholesome dairy products and introduce a new era. With his international outlook, companies and agents in Europe as well as in the American market were quickly established, followed later by South America, Australia and Asia.
Chr. Hansen follows a specialist strategy that gives the company a deeper understanding of their customers' processes and the markets they operate in. The business philosophy pursued is to ensure that the company's entire global organisation - across functions and national borders - operates on the basis of a shared management system aiming at continuous improvements.
Mr. Tansukh Jain, MD, Chr. Hansen, India delves in brief on the industry prospects and future plans of the company.
What is the estimated market size for food additives and ingredients in India? What is Chr. Hansen's share in the same?
The market size is around 500 crores with Chr Hansen having 70 % share in enzymes and about 50 % in cultures. The company's turnover for the current financial year was in the range of Euro 1.2 - 1.5 mn
What does Chr Hansen's set up in India consist of?
We have sales and marketing set up in India that comprises about 9 people. Just last year we set up our office in Mumbai that has a strong network with dealers and distributors nationally that also looks after overall sales, technical support and distribution. We also
have a factory in Kochi to manufacture spice extracts.
Who are the major players for the company?
The company supports dairy industry leaders like Amul, Dynamix and other players with its ingredient solutions and services.
What is expected of the ingredients and additives market in India in the near future?
We expect that the market will grow in line with the food industry in the range of 12-17%.
Did the sector get adequate boost in the budget. If no what is missing?
In general Government has identified Food processing as a priority sector which will help the industry grow by leaps and bounds.
What about the international parent company, any further expansion plans?
Expansion will be based on the business requirements looking at long term growth potential. Our mission is to improve the quality of food and health for people all over the world.
Future plans of the company?
Chr. Hansen has made an impressive debut in Mumbai. Worldwide we are the leading player in our domain. We will continue to focus on the dairy industry with clear emphasis
on value added products.
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