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Poultry to reach Rs 60,000 cr in 2015; Sahai calls for pink revolution
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Friday, 06 November, 2009, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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 Food processing minister Subodh Kant Sahai said the Indian poultry industry was expected to grow from an estimated Rs 30,000 crore to over Rs 60,000 crore by 2015.
He was inaugurating the first national conference themed “Meat and Poultry Processing in India-Potential and Challenges,” in New Delhi, organised with a sole mandate to move forward the growth and further promotion of meat and poultry sector in the country. This has been considered necessary because of the felt need for a focused intervention in meat and poultry sector, the meat and poultry processing board said in its statement.
“The Indian poultry industry has been growing at rates varying from an annual 8% to 15%. India today is the fifth largest producer of eggs and the ninth largest producer of poultry broiler globally,” Sahai said. The ongoing three-day conference (Nov 4-6) will hold discussions on untapped potential, technology of value addition for meat products.
Sahai also underlined the need for a modernised food industry to enhance the quality of meat and poultry products in the country. Towards this, he said, the government had launched a comprehensive scheme for modernisation of abattoirs across the country.
Expressing concern over the mere 2% contribution of India in global meat production, he said the industry should take particular care to avoid contamination and deterioration of meat and its products. The government had allowed 100% FDI (foreign direct investment) in the sector to tap the opportunities available in the section, he added.
“The Mofpi is also providing incentives to encourage research and development in food processing for product and process development and improved packaging. The time has now come for a pink revolution,” the minister said.
Addressing delegates to the conference, Ashok Sinha, secretary, ministry of food processing industries, pointed to the need to frame a strategy for the development of meat and poultry production in the country. This would bring prosperity to millions in rural India and create employment opportunities.
“Having achieved the Green Revolution, the White Revolution and the Blue Revolution, the Pink Revolution should not be far behind,” he said.
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