|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Wai Wai noodles now available across all DMart stores in Maharashtra
|
|
Tuesday, 06 September, 2022, 08 : 00 AM [IST]
|
|
Our Bureau, Mumbai
|
CG Foods, the makers of iconic noodle brand - Wai Wai, ties up with D Mart, India’s one-stop supermarket chain. The availability of the brand across all DMart stores in India will come with attractive customer-centric offers, tapping into a large customer base of DMart that is well spread across India. The products will be available across all Mumbai outlets and entire Maharashtra.
To support the increasing demand of instant noodles since the pandemic, the brand has aggressively increased its focus on online and modern trade platforms. E commerce has seen a phenomenal growth due to a major shift in the consumers purchasing pattern during the pandemic, as it is more convenient and safer. The company is bullish in its online presence. The noodles and pastas are now available in all major food and grocery e-commerce platforms which include BigBasket, Grofers, Flipkart Supermart, Milkbasket, and Swiggy Instamart. The noodles have now increased presence across 100% DMart stores, a leading modern trade chain in India.
Varun Chaudhary, MD, CG Foods & CG Corp Global, said, “By driving greater agility and rapidly adapting to the ever-changing preferences of consumers, Wai Wai has brought meaningful differentiation as per the surging demand for convenience foods. We are leading across plethora of market categories in terms of taste, convenience, nutritional qualities and most importantly consumer trust. To add new consumers, we are laying emphasis on adding new outlets and pushing products across the regions. The company has always invested in cutting-edge science and innovation and stayed in its path of growth.”
These initiatives are expected to double its sales in the organised retail market in coming months. During this financial year, the company has planned multiple launches on a variety of convenience foods which will be launched in a phased manner.
|
|
|
|
|
|
|
|
|
|