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Vinod enters Singapore & Southeast Asia in strategic partnership with Waangoo
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Wednesday, 30 April, 2025, 16 : 00 PM [IST]
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Singapore
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India’s most trusted name in premium kitchenware, Vinod Intelligent Cookware, expands its global footprint with an official launch in Singapore and Southeast Asia (SEA) through an exclusive partnership with Waangoo, Singapore’s leading grocery delivery app. This launch marks a significant step in its international expansion strategy, driven by the goal of delivering high-quality cookware to a growing global audience. The initial rollout in Singapore leverages Waangoo’s customer base of over 50,000 households, setting the stage for a strategic Southeast Asia expansion with a high-impact, month-long launch campaign.
Its entry into Singapore resulted from a carefully considered market exploration that identified Waangoo as a key partner due to its strong local distribution infrastructure. Waangoo will host a dedicated digital storefront on its website and app as part of the collaboration. The launch will feature the brand’s top 100 bestselling products, including Stainless Steel Cookware, Platinum Triply, and best-in-class Pressure Cookers. To drive awareness, the partnership will be supported by a targeted digital marketing campaign, exclusive product promotions, and a landing page for direct consumer engagement.
The campaign will initially focus on the Indian diaspora and gradually expand to mainstream local audiences, reinforcing its position as a sustainable and premium kitchenware brand in the region.
Sunil Agarwal, managing director, Vinod Cookware India Private Limited, said, “Expanding into Singapore marks an exciting milestone for Vinod Cookware. Waangoo’s proven logistics and customer-first approach made them the ideal partner to help us reach a discerning audience. Our commitment has always been to offer durable, high-performance cookware that blends tradition with innovation. Through this partnership, we aim to deliver an authentic Indian cookware experience to homes across Singapore and eventually the broader Southeast Asian region.”
As part of the month-long launch campaign, the Vinod Cookware Festival will mark the milestone, featuring targeted digital marketing, mid-weekly promotions, and exclusive bundle offers like the Everyday Essentials Combo, along with a Cook with Vinod challenge encouraging user-generated content. Promotions include launch offers, flash deals, and special events such as Mother’s Day Gifting Week and a Grand Finale Mega Sale, offering flat discounts on top-selling combos.
Deebak Elangovan, COO, Waangoo, said, "At Waangoo, our collaboration with Vinod Intelligent Cookware is driven by a shared vision — to bring premium, trusted kitchen solutions to homes across Singapore. We believe that introducing Vinod Intelligent Cookware’s exceptional products will be met with an enthusiastic response from customers who value quality, durability, and innovation in their everyday cooking. This partnership is not just about expanding product lines; it’s about elevating customer experiences and strengthening both Waangoo’s and Vinod’s presence in a vibrant, fast-growing market. We see this as a significant step towards long-term growth, where Waangoo continues to diversify and scale its offerings, and Vinod Intelligent Cookware earns a well-deserved place in the hearts of Singaporean households. The future looks bright — and this is just the beginning."
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