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Veeba launches Earthmade Organix with D2C approach
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Thursday, 22 July, 2021, 12 : 00 PM [IST]
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Our Bureau, New Delhi
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Veeba, a home-grown food brand, unveiled its foray into the massive Indian Organic Food industry with the brand, ‘Earthmade Organix’. With this, the company is taking its better-for-you vision a step further and making certified organic products accessible with a D2C approach.
It will be catering to a market that stands at a potential worth of $ 2601 million. With this launch, it becomes one of the very few brands to offer a ‘certified’ range of organic hummus. Starting sales earlier in June, the brand, currently, services customers across Delhi/NCR and Mumbai with its D2C channel, modern trade outlets and leading e-commerce partners like Milkbasket.
The brand derives its vision to empower Indian millennials with accessible, honest and certified organic offerings from an existing need gap. With the pandemic, there is an increased awareness and inclination towards clean eating. This demand, however, is not met with authentic offerings.
Moreover, accessibility is a challenge for the digital-first millennial audience. It bridges this gap with responsibly sourced ingredients, transparency and doorstep delivery. Other offerings include a delectable range of chemical preservative-free dips and a unique range of salsa made with the finest ingredients offering an experience of its kind.
Viraj Bahl, founder, Veeba and now Earthmade Organix, said, “At the core of Earthmade Organix lies a passion to empower Indian millennials with the right information and a choice. The growing organic food market in India offers consumers plenty of options but lacks authenticity. We want to offer them the choice to pick credible, responsibly sourced, certified organic offerings at their own convenience, delivered at their doorstep. We believe that there is nothing more palatable than honesty. Hence, we are upfront about every ingredient that goes inside the product. We bank on our research and development to deliver this honest deliciousness with no chemical preservatives and artificial flavours. It enables us to bring clean offerings to our consumers with no compromise on quality and taste. In a span of 1.5 months of operations, we are already clocking in great customer responses.”
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