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Valio, Klaus K Helsinki open world’s first ice cream-themed hotel room
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Friday, 01 March, 2019, 14 : 00 PM [IST]
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Helsinki
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Leading Finnish dairy company Valio and hotel Klaus K Helsinki inaugurated an ice cream-themed hotel room in Helsinki. It is the first of its kind in the world. This delicious ice cream suite, which can accommodate two people, has been named the Valio Jäätelöfabriikki Sweet Suite (after Valio’s ice cream brand), and it will available for reservation between March and September (when it closes).
Interior design for the sweet, indulgent suite is the product of the minds of interior designers Anna Pirkola and Kirsikka Simberg. It is a staycation at its best, where patrons can, among other things, indulge in all the ice cream they want. Helsinki is a natural choice for an ice cream-themed suite, as Finns consume the most ice cream in Europe per capita.
“Valio Jäätelöfabriikki aims to make you happy. To many, ice cream is a break from the daily grind. We wanted to create a small, surprising experience around delicious ice cream. This luxurious hotel suite and our beloved ice cream are a match made in heaven,” said Tea Ijäs, manager, ice cream business manager, Valio, on where the delicious partnership was born.
The newly-completed hotel suite has been refurbished in a Valio Jäätelöfabriikki-inspired decor. Hotel guests can expect an ice cream-filled freezer and enchanting details. The Sweet Suite also feature 1930s vintage furnishings and Nordic design. Being a design hotel, Klaus K loved the idea from the get go.
“Our customers value a high-quality experience. A hotel room is far more than just a place to sleep in. We believe that Finnish and foreign guests alike will be pleased with this themed suite,” said Hanna Kiuru, general manager, Hotel Klaus K.
New surprising flavours on the store shelves
Last year, Valio returned to the Finnish ice cream shelves after a 14-year break. The ice cream factory, at the Oulu plant, makes the only entirely Finnish, entirely lactose-free family of ice creams.
This spring, Valio is introducing four new surprising and delicious flavours. The new flavours are a rich dreamy chocolate, tart and sweet lemon curd, exotic passion fruit-coconut, and juicy apple-oat pie. They will be available in Finland in striped tubs.
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