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TopGum’s new gummy line delivers flavour & high dosage
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Thursday, 08 May, 2025, 08 : 00 AM [IST]
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Tel Aviv
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Gummy supplement leader TopGum Industries, Ltd., unveils its latest fish-free omega-3 gummy collection OMG3! for all the family. Leading the new gummy series is its new prenatal concept which delivers all the crucial nutrients for expectant mothers in a natural fruity chewable. The “all-in-one” gummy houses essential omega-3 fatty acids as the principal ingredient while providing exceptional organoleptic experience. Merging function with flavour the new supplement carries all the flavour of classic confectionery and leaves no off aftertastes. The full line will be presented at Vitafoods Europe, Barcelona, May 20 to 22, 2025, Booth #3F234.
Each dual-colour prenatal gummy packs 50mg of plant-based omega-3 DHA sourced from marine algae, a range of prenatal vitamins including vitamin D, folic acid, and B12, as well as 5mg of vital iron.
Eyal Shohat, CEO of TopGum, said, “One of the biggest challenges in incorporating omega-3 into a gummy matrix is maintaining the flavourful punch of the gummy —without any ‘marine’ aftertaste that can turn people off. The second challenge is condensing a substantial dose of the active ingredient into a single gummy. TopGum’s innovative DNA coupled with over two decades of gummy-making expertise, drove our ability to develop OMG3!, a precise balance of potent omega-3, with a flavour profile that delights the taste buds.”
The creation of OMG3! is based on TopGum’s proprietary, in-house TopCap technology that applies a form of microencapsulation specifically for liquids. This allows for the infusion of omega-3 in its natural lipid form, assuring a higher concentration of DHA, a readily available and biologically active form of omega-3. To effectively mask the marine overtones, essential oil of orange is added.
Jennifer Toomey, head of new product development for TopGum USA, said, “Every step of the gummy creation process is done in-house, including the microencapsulation of active ingredients. This gives us full control over the process, enabling us to intervene in fine-tuning and optimising the formula at every production stage. Our unmatched gummy technology and know-how enables us to achieve better absorption and enhanced flavour.”
The eye-catching prenatal OMG3! gummy features two shades of purple and red. This is not merely for visual appeal. The bi-layer gummy separates the omega-3 from the iron to prevent any chemical interaction. This ensures maximum nutritional integrity, stability, and bioactivity for each of the actives, as well as boosting sensory enjoyment. The whole gummy brings a luscious fusion of natural orange, grape, and berry flavours.
“The development of this all-in-one prenatal gummy is our response to the clear market call for such an inclusive gummy solution, one that can truly satisfy the sweet spot. Pregnant women are particularly sensitive to off tastes or smells which makes getting the flavour right all the more essential,” said Shohat.
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