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TopGum unveils delicious iron-rich gummies at Vitafoods 2024
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Wednesday, 08 May, 2024, 08 : 00 AM [IST]
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Geneva
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Gummy supplement manufacturer TopGum Industries Ltd., is launching IronGum, the high-dose iron gummies with sensory appeal. IronGum – the latest addition to the Gummiceuticals line – helps people overcome obstacles to taking iron supplements. The vegan gummies have no metal-like taste, which is typical of iron supplements. IronGum’s pleasing flavour and smooth texture eliminate the need for consumers to swallow large pills. The company will introduce this functional gummy at Vitafoods Europe 2024 in Geneva, Booth #P108.
Iron helps the human body make healthy red blood cells, which are essential for transporting oxygen to bodily organs. According to the World Health Organization (WHO), about 2 billion people worldwide – 25% of the global population – battle iron deficiency. This common deficit can cause anemia, fatigue and weakened immunity.
Even in an abundant dietary supplement market, iron products that are both palatable and effective are few and far between. Iron can help increase energy levels, yet many traditional iron-supplement limitations present barriers to consumer adoption. The British Medical Journal (BMJ), Heart, found that the top reasons adults with congenital heart disease and iron deficiency anemia did not comply with iron supplementation were large tablet size, forgetting to take the tablet, polypharmacy (patient use of numerous medications) and iron side effects. IronGum supplements help tackle most of these issues.
According to Credence Research, worldwide consumption of iron supplements is expected to witness substantial growth. By 2028, the global market is projected to reach $518.7 million, a CAGR of 3.8% from 2021. The increase in flexitarian diets may also be driving the rise in iron supplementation.
IronGum products, with their potent iron dose and delicious gummy format, are poised to revolutionise the iron supplement experience.
Doron Delouya, chief product officer, TopGum, said, “IronGum combines TopGum's proprietary Gummiceuticals and TopCaps technologies to deliver a high-dose iron supplement without the unpleasant metallic aftertaste. The patent-pending Gummiceuticals technology makes great-tasting chewable gummies with no added sugar. The formula uses fructo-oligosaccharide (FOS) fibres, which are plant prebiotic dietary fibers with natural sweetness. FOS fibers get digested only once they reach the colon. These natural prebiotic fibers ease digestion and enhance nutrient absorption.”
The proprietary TopCaps microencapsulation system masks unpleasant flavors while efficiently supplying iron and other active ingredients.
Eyal Shohat, CEO of TopGum, said, “This dual strategic tech integration demonstrates TopGum’s deep commitment to promoting wellness, strengthening immunity and broadening accessibility. It gives individuals with dietary restrictions or sugar sensitivities a seamless solution to meet essential iron needs.”
“We at TopGum have applied our proprietary capabilities to design clean-label gummies without added sugar, artificial sweeteners or sugar alcohols. We use only natural colors and flavors. Our vegan, pectin-based formula further sets our non-GMO IronGum products apart,” concluded Delouya.
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