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SwiggySteppinOut's founder Adoor joins VRO Hospitality
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Friday, 06 October, 2023, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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Safdhar Adoor, the founder and director of SwiggySteppinOut, has joined VRO Hospitality, India's fast-growing F&B fine dining chain, as co-founder and director.
Adoor is a seasoned entrepreneur with over 10 years of experience in the F&B industry. Adoor had co-founded SteppinOut, one of India's largest event management companies that offers experiences to people, in 2014, and saw the successful acquisition of it twice in a span of just two years, first in 2020 by Dineout, a division of Times Internet, and again subsequently in 2022 by Swiggy.
For Adoor, 30, joining VRO Hospitality is like a homecoming of sorts as he had founded the group in 2018 with his two friends Dawn Thomas and Sharath Rice before moving out with SteppinOut in 2020.
Adoor's addition will bolster VRO's leadership at a time when the group is aggressively chasing expansion and growth in newer markets. The Bengaluru-headquartered group has already expanded in newer markets like Mumbai, Kolkata, Goa, Kochi, Hyderabad, Chennai, and Ooty in the last 12-18 months as it prepares to become a pan-India brand. Adoor will be tasked to increase the entertainment quotient across VRO Hospitality’s brands and craft specially curated events to offer a superlative experience to connoisseurs.
"We are delighted to have Safdhar in the fold at a critical juncture for VRO Hospitality," said Dawn Thomas, CEO & co-founder of VRO Hospitality. "We are in the middle of an aggressive expansion plan across key markets of the country aimed at growth and profitability. Being an integral part of VRO Hospitality, Safdhar's addition in the leadership will provide us with strategic guidance towards that direction.”
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