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Swiggy unveils Swiggy Packaging Assist programme for restaurant partners
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Monday, 24 September, 2018, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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Swiggy, India’s largest food ordering and delivery platform, has launched yet another partner-focussed initiative, Swiggy Packaging Assist. This is a marketplace for restaurant partners to access a variety of packing solutions that suit their menu needs at the right price points.
Packaging materials for food delivery today are fraught with challenges such as high costs, limited availability and usage and quality-related complaints from consumers. With over 40,000 restaurants on the platform, Swiggy understands these challenges. It has, therefore, set up this initiative to enable its restaurant partners to be aware of eco-friendly options and have seamless access to them.
After scanning the market for the most effective and cost-friendly options, the Swiggy marketplace currently lists about 30 products across eco-friendly and food-grade-certified materials. This includes breakthrough packaging suitable for various functions - leak-proof, sturdy, stackable, eco-friendly and heat-insulant, among others.
As the category leader, Swiggy opined that it was the company’s responsibility to enable the restaurant ecosystem to offer customers a great ordering experience whilst giving partners access to more sustainable packaging solutions.
Commenting on the launch, Srivats T S, vice-president, marketing, Swiggy, said, “With a common objective of delivering a delightful experience to consumers every time, we have been working with our restaurant partners to understand their challenges when it comes to suitable packaging solutions.”
“With Swiggy Packaging Assist, we will enable restaurants to package their dishes using the most innovative solutions, so that the food can be consumed with convenience and leftovers disposed without any hassles,” he added.
Made with materials such as paper and aluminum that can be completely recycled, these best-in-class products have gone through rigorous checks to ensure quality and spill-free delivery.
The company plans to expand its catalogue on the marketplace to introduce eco-friendly meal trays and other items made of materials such as cornstarch and bagasse.
To encourage adoption of sustainable packaging options right at the restaurant level itself, Swiggy is working with multiple design consultants and manufacturers to come up with innovations and enhancements to the quality of packaging available in the country.
Swiggy is also building an on-ground team to provide customised solutions and consultation to restaurants to improve their quality of packaging, helping them get higher customer ratings/satisfaction in turn.
Since the launch of Swiggy Capital Assist, the programme has helped 363 restaurant partners across the 10 cities in which Swiggy has its presence to grow and expand their business through seamless access to additional working capital.
Kaushal Gosavi of Fresh off the Boat, Pune, said, “As a restaurant owner, a lot of my time is taken in the operations and growth of my brand, leaving me little time for researching and procuring the best packaging solutions for delivery.”
“Purchasing these from the Swiggy platform has really brought in a lot of convenience, especially since the items are directly delivered to the restaurant. Given their superior product quality and reasonable price, we will continue to use the service as and when we run out of stock,” he added.
Rohit Shetty of Udupi Express, Mumbai, said, “We have already received a lot of compliments from consumers for using superior-quality packing material like wooden spoons and forks.”
“Seeing the success, we have also requested for a few customised designs. The whole process of ordering online has made the switch from our previous vendor a simple one,” he added.
The programme has been rolled out to partners in Bengaluru, Mumbai and Pune, and will make it accessible to the rest of the cities within the next three months.
With an eye on creating maximum awareness and adoption among restaurants, Swiggy is sending out communication to all its partners, highlighting the benefits of the programme.
Additionally, sellers on the marketplace will offer restaurants with trade discounts (up to five per cent) to aid in the hassle-free onboarding.
The packaging material will be delivered by the authorised sellers within 3-4 working days, while payments can be made at the time of delivery by cash or cheque, directly to the sellers.
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