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Sula Vineyards launches Dia Sparkler, India’s first wine in a can
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Friday, 28 February, 2020, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Sula Vineyards, India’s largest and most awarded winery, is taking its brand ethos of innovation one step further, with the launch of Dia Sparkler, India’s first wine-in-a-can, in an attractive can design, and in two variants of red and white wine.
Dia, a decade-old brand, was, to date, sold only in bottles, and was fondly remembered by many as their first wine with positive nostalgia. When Sula wanted to launch the country’s first wine in a can, Dia was the perfect choice.
This sweet, bubbly and refreshing drink needs no mixers, corkscrews or swirling to enjoy. It is easy to carry and crack open straight from the fridge. It can either be poured into a tall glass full of ice with a dash of lime or sipped chilled straight from the can.
Low in alcohol at eight per cent ABV (alcohol by volume), in line with strong beer, both variants – red and white - are perfect for any hour of the day. Dia is as appealing to men as it is to women, and suits every occasion, be it a house party, pool party or a day at the beach. It is available in 330ml can, priced at an MRP (maximum retail price) of Rs 180.
Introduced at a time where on the go is the need of the hour to match people’s fast-paced lives, the concept of wine in a can is blooming globally. Nielsen Research has reported that off-premise canned wine sales for the 52-week period, ending June 15, 2019, has risen 69 per cent from the previous year, totalling $79.3 million in sales so far in the US.
Rajeev Samant, founder and chief executive officer, Sula Vineyards said, “At Sula, we are always on the lookout to bring new experiences to our customers. We are thrilled to bring the iconic Dia in a brand new avatar. It is India’s first wine sparkler in a can. Not just convenience, this drink promises all things light, bubbly and refreshing.”
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