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Subway selects PepsiCo as its beverage partner in US
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Saturday, 23 March, 2024, 08 : 00 AM [IST]
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Miami
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Subway, one of the world's largest restaurant brands, has announced a 10-year agreement with PepsiCo to supply beverages in US restaurants beginning January 1, 2025. Its longstanding partnership with Frito-Lay will also be extended through 2030, bringing the brand's US snack and beverage portfolio together under one supplier and driving more efficiency across the system.
Under the new agreement, restaurants will offer a consumer-driven assortment of beverages from the diverse beverage portfolio such as Pepsi, Pepsi Zero Sugar, MTN DEW, Starry, Tropicana, Lipton, Aquafina, and Gatorade. The franchisees will also have the option to offer a larger selection of Gatorade beverages.
The new agreement underscores its commitment to delivering better food and a better guest experience, which includes ensuring the brand's beverage offerings align with guest preferences across demographics. In addition, the change will provide additional value to franchisees, including all new beverage equipment provided to restaurants.
Doug Fry, president of Subway, North America, said, "The partnership with PepsiCo is an exciting milestone in our journey to become America's favourite place to eat, drink and work. It is a win-win for everyone, as it brings a delicious suite of beverage and snack choices to our guests, driving additional consideration of these menu items, while also providing cost-effective, streamlined solutions to our franchisees."
Anne Fink, president, PepsiCo Global Foodservice, said, "The agreement with Subway represents two iconic companies coming together to further their commitment to delivering operational excellence and driving breakthrough innovation for consumers across US. Together, we're elevating the consumer experience with dynamic beverage and snack offerings — including those that appeal to a broad spectrum of consumers — bringing new flavours to Subway fans in a powerful way."
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