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Subway India to mark World Sandwich Day with #GoodComesBack campaign
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Thursday, 31 October, 2019, 12 : 00 PM [IST]
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Our Bureau, New Delhi
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World Sandwich Day falls on November 1, and this year, submarine sandwich chain Subway India is inviting its patrons to be a part of their global campaign #GoodComesBack by availing a Buy One Get One (BOGO) offer on all menu items.
Taking their partnership forward for the third consecutive year, Subway India has again partnered with Kailash Satyarthi Children's Foundation (KSCF), as a part of the World Sandwich Day proceedings. Subway will contribute a fixed amount to the KSCF fund for welfare of children for every order placed at all Subway restaurants in India on November 1.
Speaking about the association, Ranjit Talwar, country director, Subway South Asia, said, “Our guests look forward to celebrate World Sandwich Day with us by availing the offer. For us, it is an opportunity to manifest that as a brand we care about betterment of the society by associating with a good cause. We are glad to partner with KSCF for the third time.”
This year’s campaign stems from the insight that when you do good, good things happen. “The first good is when the guests buy a menu item, they get one free, and the following good is that they contribute towards the welfare of children,” said Shuchi Monga, head, marketing, Subway South Asia.
The offer is valid across all participating restaurants in India on dine-in and takeaway orders.
Subway offers a fresh alternative to traditional fast food, serving seven million made-to-order sandwiches a day. Guests choose from 37 million combinations of quality proteins, fresh vegetables, and bread baked daily.
Subway began its operations in India in 2001 and currently operates a chain of over 660 restaurants across 70 Indian cities. The brand leads the way in the quick service restaurant (QSR) industry in terms of its product line-up, which is traditionally deemed fresh and more nutritious.
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