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Step into the doosra stadium this cricket season with Social
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Monday, 09 October, 2023, 15 : 00 PM [IST]
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Our Bureau, Mumbai
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As the cricket season engulfs India and the world, Social, a collective of creative neighbourhood cafés, is excited to launch its latest initiative celebrating the spirit of the sporting season. From October 5, 2023, all outlets across the country are hosting a cricketing frenzy offering a special cricket-themed menu, delectable munchies, wholesome meals to enjoy with your gang, a host of engaging initiatives, summed up with décor to give fans those stadium feels. India’s favourite hangout spots are turning into the doosra stadium, as patrons share in the joy and high of watching cricket with their buddies and loved ones.
Fans can now immerse themselves fully in the unmistakable cricketing atmosphere at their favourite outposts, where a specially curated menu awaits. Scores of cricket-inspired dishes are now available for patrons during the season – such as the delectable ‘A.B. De Ribs,’ the tempting ‘Chauka Chakka Platter,’ the nostalgic ‘The 1983 Samosa Sampler,’ the satisfying ‘The 2011 Bucket,’ the innovative ‘The "Doosra" Shroom Shawarma,’ and the hearty ‘The 2023? Platter,’ among other cricket-themed, delish options. It has also collaborated with Short Story (with its very own Super Troopers) and Bira 91 to offer exclusive and special beverages to all its patrons across India during this season.
Yannick Colaco, co-founder, FanCode, said, "Cricket in India is not just a sport; it's an emotion that unites millions. This initiative with Social is all about taking this emotion and turning it into a tangible experience. This partnership allows us to boost access, extend our reach, and provide fans with an opportunity to engage with the sport like never before.”
Mayank Bhatt, chief executive officer, Impresario Entertainment & Hospitality Pvt. Ltd., said, “Social has always been that community-centric café where friends and families come together to create shared memories over fun and food. At the intersection of community and fun, lies sports. With doosra stadium, we're bringing this sense of togetherness to life, celebrating alongside like-minded supporters and fans. From exclusive merchandise to a specially crafted menu, every element comes together to recreate the stadium-like experience in your city at a Social outpost near you.”
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