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Slurrp Farm unveils ‘New Flavours, Yes Please!’ campaign
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Saturday, 29 March, 2025, 12 : 00 PM [IST]
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Our Bureau, Bengaluru
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Slurrp Farm, a leading millet-based children’s food brand in India, has unveiled its latest initiative, ‘New Flavours, Yes Please!’, aimed at helping parents effortlessly introduce cereals made with real fruits, wholesome millets, and zero added sugar into their little ones' diets.
Building on its ongoing commitment to early childhood nutrition, the brand previously launched Slurrp It Up, a free online nutrition guide, at its flagship Yes Moms & Dads event in Mumbai last year. The new campaign expands on this mission, highlighting how introducing diverse flavours early can reduce picky eating and shape healthier eating habits for life. As part of this initiative, for every cereal pack purchased, it will gift families a complimentary Ragi cereal pack, helping households easily discover cereals rich in calcium, iron, and essential vitamins. Through this effort, the brand aims to help 10,000 moms introduce new flavours to their little ones.
Meghana Narayan & Shauravi Malik, co-founders, Wholsum Foods, the parent company of Slurrp Farm and Mille, said, "As mothers, we know how important it is to introduce variety early, helping kids develop diverse tastes and avoid picky eating later in life. By combining millets with real fruit in delicious, kid-approved flavours, we’re making it easy for parents to choose nutritious food that their children genuinely love.”
It continues to address the growing demand for healthy options with its zero-junk promise, offering over 55+ wholesome, guilt-free products that make nutritious choices easy and accessible for families. The range includes cereals, snacks, and superfoods. For growing children, it offers a variety of millet-based breakfast items including pancakes, dosas, and upma, as well as millet-based snacking items such as noodles, multigrain pasta, cookies, and puffs - making healthier eating a deliciously convenient, everyday choice for families. The products have no additives, preservatives, or artificial flavours - just food one can trust, made from ingredients that are good for you, our planet, and farmers, making guilt-free snacking enjoyable.
The campaign underscores the importance of introducing diverse flavours early in life to prevent picky eating habits.
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