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Sappe makes a global splash in the beverage market, unveils global campaign
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Monday, 02 June, 2025, 08 : 00 AM [IST]
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Bangkok
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Sappe PCL, a pioneer in beverage innovation from Thailand that has gained recognition among consumers worldwide, and reinforced its global brand ambition at THAIFEX – Anuga Asia 2025.
The highlight of this year’s showcase was the official launch of Mogu Mogu’s new global campaign, “Life’s too Short, You Gotta Chew” - Snackable Drink, a category created by the company itself. The campaign marks a major milestone in reshaping the global beverage experience by blending taste, texture, and lifestyle in one fun and refreshing product.
Featured products include Mogu Mogu, Sappe Aloe Vera, Sappe Beauti, and the company’s newest innovations designed with a strong focus on quality, taste, functionality, health benefits, and environmental responsibility, to meet the evolving preferences of today’s global consumers.
The “Life’s too Short, You Gotta Chew” campaign makes its global debut at the event, supported by three vibrant new TV commercials. The campaign highlights Mogu Mogu’s playful, upbeat personality and connects with today’s young consumers who seek Social Connection, FOMO (Fear of Missing Out), Instant Gratification, and a lifestyle filled with fun and spontaneity.
The company is working with key partners in major international markets including South Korea, Philippines, France, and United Kingdom to expand the campaign’s global reach and deepen engagement with Mogu Mogu’s growing fan base. The company aims to significantly increase international brand engagement by the end of this year.
Piyajit Rackariyapong, chief executive officer of SAPPE, said, “We don’t just export beverages. Our mission is to build a brand from Thailand that leads with innovation, offers new excitement and drinking experiences to consumers, and brings positivity into people’s everyday lives.”
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