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Samosa Party forays into offline restaurant space with brick-and-mortar stores
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Saturday, 21 May, 2022, 12 : 00 PM [IST]
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Our Bureau, Bengaluru
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Samosa Party, India's fastest growing QSR, serving hot and crispy samosas in 15 varieties with freshly-made condiments and accompaniments, has announced its foray into the offline restaurant space, with its first brick-and-mortar stores in Bengaluru.
Located at 12th Main Indiranagar and Forum Mall Koramangala, the new outlets will occupy prime restaurant space, elevating the QSR experience in Bengaluru.
The new stores are part of Samosa Party’s strategy to ramp up offline expansion alongside delivery-first stores, with more physical outlets launching soon in Bengaluru and Gurugram.
Founded by Amit Nanwani and Diksha Pande in Bengaluru in 2017, Samosa Party adheres to food safety and hygiene protocols. The food startup uses IoT (Internet of Things) enabled equipment and proprietary technology for processing of food at the last mile. It is currently operational in Bengaluru and Hyderabad in the south and Delhi-NCR. Samosa Party currently caters to 1,00,000+ orders every month and is looking to double this in the next few months.
With 42 delivery-first outlets, Samosa Party is addressing India’s $3.65 bn samosa market. Known for its innovations around India’s favourite tea-time snack, it aims to build a new-age global QSR brand out of India for the world. The Indian QSR market clocked growth of 17.27% from FY 2016 to FY 2020 and is expected to reach ~?826.37 bn by FY2025.
After raising $2 mn in pre-series A from Kalaari Capital, Samosa Party tripled its revenue and store count in a span of 90 days while scaling operations across Bengaluru, Gurgaon, Noida, Ghaziabad, and Hyderabad.
"We have established our product-market fit (PMF) and are now scaling aggressively. In the next few months, we'll go deeper into the markets where we are already present and expect to reach a 100 store-mark in the next 4 months. Ours is a very capex light model and the scale we're seeing is backed by strong unit economics," said Nanwani.
“QSR brands are built on - innovation, access and consistency. We are one of the most loved homegrown QSR brands in India. Indian consumers have so far had access to Pizza, Burger, Biryani brands of late and now with Samosa Party we are creating a whole new category in QSRs. We are not only the number one brand in our space but also looking at elevating the overall Indian QSR category,`` Pande said at the launch.
"In a very short span of time, Samosa Party has become India’s go-to brand for samosas. Homegrown brands like them are rapidly disrupting the QSR segment, traditionally dominated by global brands like Domino's, KFC, McDonald’s and others. With democratised distribution and product innovation, we believe there is an opportunity for massive Indian QSR brands to emerge in the years to come," said Vani Kola, managing director, Kalaari Capital.
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