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Researchers at Ingredion Idea Labs develop Homecraft Create rice flours
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Friday, 16 June, 2017, 08 : 00 AM [IST]
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Las Vegas
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Researchers at Ingredion’s Idea Labs have developed a line of Homecraft Create multi-functional rice flours that help food manufacturers respond to the consumer demand for smooth, silky textures in clean label and gluten-free products.
The development marks the first time manufacturers will be able to convert to a highly desirable rice flour label, while at the same time achieving the robust functionality, stability and shelf life previously associated with the use of hydrocolloids, modified starches and other ingredients not considered clean label.
The new range of ingredients will be available to food manufacturers in the United States, Canada and Asia-Pacific (APAC) following its launch at the IFT 2017 annual meeting and food exhibition, which is slated to take place in Las Vegas, USA, between June 24 and 28.
The solution is an addition to a clean and simple ingredient solutions portfolio that began to develop over 20 years ago. Ingredion invested in growing this portfolio, as the consumer demand for clean and simple labels grew.
Proprietary research conducted to understand the labelling preferences of consumers in North America and the APAC region found rice flour to be one of the most accepted common ingredients used in the food and beverage industry.
Researchers found a significantly higher proportion of US and APAC consumers preferred rice flour to other ingredients.
“Ingredion has been a pioneer in the clean label movement and in understanding consumer attitudes and preferences towards specific ingredients and claims,” said Daniel Haley, director, global wholesome business, Ingredion.
“The exciting development of Homecraft Create multi-functional rice flours, leveraging our recent investments in APAC, reflects the continued commitment of researchers working in this area at our global network of Ingredion Idea Labs innovation centres,” he added.
“In Asia, there is a growing demand from consumers for quality food made with familiar, trusted ingredients,” said Hui Cheng Chong, marketing manager, wholesome business, APAC, Ingredion.
She added, ”Rice flour has been a staple for Asian consumers for centuries. Providing highly functional rice flours with added stability and enhanced texture allows our customers to maintain authenticity in recipe formulation and traditional eating quality across a range of convenience foods.”
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