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Prataap Snacks signs Salman Khan as brand ambassador of Yellow Diamond
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Monday, 26 September, 2016, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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fiogf49gjkf0d Yellow Diamond, the flagship brand of Prataap Snacks, signed on actor Salman Khan, as their brand ambassador. He will be the face of the home-grown brand of potato chips, namkeen and extruded snacks, which includes Chulbule (savoury sticks).
Khan said, “I met Prataap Snacks’ founders, who shared their journey from small beginnings to becoming one of India's biggest snack companies – a Make in India journey.”
“Yellow Diamond snacks seeks to understand the Indian consumer and the Indian palate to help them take on the global giants. It is a pleasure and privilege to be associated with Prataap Snacks as the brand ambassador for Yellow Diamond,” he added.
Arvind Mehta, Apoorva Kumat and Amit Kumat, founders, Prataap Snacks, said, “We are Salman Khan fans – and to have him as our brand ambassador is a dream come true.”
“Khan is the perfect ambassador for us, personifying the vibrancy and pan-India appeal that a brand like Yellow Diamond endeavours to stand for. He is the man for the classes and masses, just as Yellow Diamond is a brand for all,” they added.
“We are pleased to be associated with Khan, who delivers paisa vasool blockbuster hits that win your heart. With Dildaar Hain Hum as our brand philosophy, we, like Khan, aspire to be be loved forever,” they said.
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