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Planters & Miller join forces for limited-edition bar nut mix
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Monday, 26 May, 2025, 14 : 00 PM [IST]
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Minnesota, USA
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The Planters brand and Miller High Life reunite to launch the limited-edition Planters x Miller High Life bar nut mix — a bold, savoury snack.
The mix combines seasoned peanuts and almonds with Cajun-style corn sticks, pretzel sticks, rice crackers and garlic bread sticks, all combined to deliver the ultimate dive bar snack.
Lanessa Aurand, brand manager, the Planters brand, said, “The Planters brand team has created some of America’s favourite snacks, and in partnering with Miller High Life, we knew we wanted to create something that felt nostalgic yet fresh, something that instantly elevates a casual summer hangout. This all-new bar nut mix does exactly that, combining familiar flavours with a nod to the classics.”
Frank Cirone, senior director of marketing for Miller High Life, said, “At Miller High Life, we’re all about savouring the good stuff — without overcomplicating it. Partnering with the Planters brand to create a bar snack that’s both classic and bold just felt right. It’s the kind of mix you dive into with a cold high life and a few friends. It’s simple, satisfying and made for summer.”
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