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Piccadily launches 'Cashmir'
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Tuesday, 27 May, 2025, 12 : 00 PM [IST]
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Our Bureau, New Delhi
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Piccadily Agro Industries Limited, announced the launch of Cashmir, a small-batch luxury vodka. Carefully crafted from heritage organic Indian winter wheat and with the pristine waters of the Kashmir Valley, Cashmir is a tribute to the land’s poetic beauty and timeless mystique. With this latest creation, it expands its premium portfolio, introducing a spirit that is not just distilled, but deeply inspired.
Crafted from finest organic, non-GMO, non-hybrid heritage Indian winter wheat, it embodies purity from the very start. What truly sets it apart is the pristine water sourced from the Kashmir Valley—renowned for its untouched clarity, natural mineral content and glacial origins—bringing unmatched freshness and purity to every sip. Cashmir is distilled seven times (7X) to achieve an exceptional level of clarity and smoothness, resulting in a refined vodka that is velvety on the palate and clean in finish.
Drawing inspiration from Dal Lake’s drifting shikaras, the blush of Kashmiri apples, the saffron fields of Pampore, and the artistry of papier-mâché, it reflects the quiet grandeur of the region. Rooted in the rich terroir of India and guided by a vision to create a world-class expression, it is not just a vodka—it is a symbol of refined luxury, purity and timeless sophistication. Produced in limited quantities, it reflects the evolving taste of a new generation of Indian luxury consumers who seek purity, purpose and provenance in every sip.
Surrinder Kumar, master blender, Piccadily Agro Industries Limited, said, “Cashmir Vodka is my heartfelt tribute to the breathtaking land of Kashmir—a place that holds deep personal meaning for me. As a proud Kashmiri, it was important to craft something that not only reflects the purity and beauty of the region but also captures its soul. With Cashmir, we’ve created an ode to the valley’s natural splendour, using its pristine glacial waters and honouring its timeless heritage.”
Praveen Malviya, CEO (IMFL), Piccadily Agro Industries Limited, said, “With Cashmir, we proudly expand our portfolio beyond award-winning single malts and rums into the world of ultra-premium vodka. This is a natural evolution in our journey to place Indian spirits firmly on the global map—defined by quality, authenticity, and innovation. Cashmir embodies the very essence of Indian luxury: rich, refined, and rooted in tradition.”
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