|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Piccadily aims to target 1 million cases of Whistler Barrel Aged Blended Malt Whisky in next three years
|
|
Thursday, 05 June, 2025, 14 : 00 PM [IST]
|
|
Our Bureau, New Delhi
|
Piccadily Agro Industries Limited has announced the relaunch of Whistler Barrel Aged Blended Malt Whisky, featuring an all-new, premium packaging and an enhanced premium blend that captures the spirit of craftsmanship and storytelling. It has undergone a thoughtful transformation to better reflect its distinguished character and exceptional quality.
Its new avatar is a true celebration of barrel ageing, maturation and the delicate art of blending. The finest matured malt and grain spirits have been handpicked and patiently aged in oak wood barrels, creating a whisky that’s smoother, more elegant and even more memorable than before.
Inspired by the rare and elusive Whistler Warbler, a vibrant songbird native to the region of Indri, the refreshed packaging reflects the whisky’s premium ethos with a more modern, sophisticated design. It pays homage to the Whistler bird through intricate detailing and bold colour palettes that echo the bird’s natural beauty, standing out on shelves while telling a story of heritage and harmony.
Praveen Malviya, CEO – IMFL, Piccadily Agro Industries Limited, said, “Whistler’s new premium look is more than a brand refresh — it’s a strategic play to capture the next wave of premium whisky consumers. With its elevated blend and bold new identity, Whistler is poised to disrupt the mid-premium segment. Our goal is ambitious — 1 million cases in the next three years — and we’re confident Whistler will become a powerhouse brand that redefines what Indian blended malts can achieve.”
|
|
|
|
|
|
|
|
|
|