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Piccadily adopts NFC technology to combat counterfeiting
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Saturday, 17 May, 2025, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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In a groundbreaking move to protect consumers and elevate trust in premium Indian spirits, Piccadily Agro Industries Limited, has become the first Indian alco-bev company to adopt ForgeStop Tech’s cutting-edge anti-counterfeit smart label technology for its Indri single malt.
ForgeStop InfoTap Labels on its products utilise EM Microelectronics Echo-V chips with 128bit AES encryption and dynamically changing tokens - giving them bank level security and making them virtually impossible to fake. They also feature tag-tamper detection - alerting a consumer if the bottle seal has ever been broken - this prevents bottle re-use, a major issue with alcohol counterfeiting that is difficult to combat with other technologies.
Its platform creates a unique digital twin of every product at the moment of production and secures the product until it's enjoyed by the customer. The software allows for app-free authentication and provides batch level product information - making it the most user-friendly anti-counterfeit technology available. This technology can be connected to the blockchain generating an immutable product journey - securing supply chains.
Unlike static technologies such as QR codes or holograms, this NFC tap and verify experience allows customers to simply tap their smartphones to the bottle to instantly confirm its authenticity and view batch-level information.
Praveen Malviya, CEO (IMFL), Piccadily Agro Industries Limited, said, “As a brand committed to authenticity and quality, we’re proud to be the first Indian single malt brand to take this bold step. Counterfeit alcohol is a serious issue in India and globally. With ForgeStop’s smart technology, our customers can enjoy Indri with the confidence that what’s in the bottle is exactly what we crafted.”
Terry Katz, CEO of ForgeStop, said, "We’re proud to partner with Piccadily Distilleries, a globally recognised brand leading the way in product integrity. With ForgeStop’s smart label technology, consumers can instantly verify authenticity and access product information with a simple tap—no app required. It’s a seamless blend of security and brand storytelling.”
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