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phab secures $2 mn to redefine everyday snacking
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Tuesday, 29 April, 2025, 13 : 00 PM [IST]
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Our Bureau, Mumbai
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phab, a nutritionist-led snacking brand, has raised $2 million in seed funding in a round led by OTP Ventures, with participation from Capri Global, Sim&San law firm, and other angel investors. The company plans to use the funds for growth capital, capex investments, team expansion, and strengthening both its online and offline presence across India.
The fresh capital will fuel its ambition to build a robust pan-India presence through a multi-channel strategy across digital, quick commerce, general and modern trade, expand the team and production capabilities, and launch new product categories.
Gayatri Chona, co-founder and the nutritionist at helm, said, “This raise marks an exciting new chapter for phab. We’ve always believed that healthy snacking should feel joyful, indulgent, and sustainable—not restrictive. For us, that means snacks that are big on protein and even bigger on flavour, making it easy for people to get the nutrition they need every day. This funding allows us to invest in innovation, scale with quality, and continue building snacks that people actually want to eat. Having OTP Ventures on board means we get to learn from folks who’ve built, scaled, and reshaped categories. That kind of insight is invaluable as we enter this next phase of growth.”
Ankit Chona, co-founder of phab and MD of Hocco, said, “At phab, we’re building more than a product; we’re building a better-for-you snacking movement for modern Indian consumers. This investment helps us lay the foundation to go deeper in quick commerce and digital, while also aggressively scaling offline across key markets.
We’re very excited to have investors like OTP and Capri who believe deeply in our vision and are here to support us for the long run.”
Suhail Sameer, founding partner at OTP Ventures, said, “We are big believers of the Indian consumer story, and phab is exactly the kind of brand we love backing. It’s bold, it’s differentiated, and it understands that the future of snacking is functional, not fluff. Gayatri and Ankit make a killer team—blending nutritional expertise with sharp business instincts. We’re thrilled to be part of this journey.”
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