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PepsiCo & Amazon Web Services collaborate to accelerate digital transformation
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Monday, 12 May, 2025, 13 : 00 PM [IST]
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New York, USA
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PepsiCo Inc., announced a strategic, multi-year agreement with Amazon Web Services, an Amazon.com, Inc., company, reinforcing its commitment to accelerating enterprise-wide digital transformation. By leveraging its infrastructure and services, it is driving faster AI innovation, transforming its supply chain and go-to-market strategies, and creating deeper, more personalised experiences with consumers.
Athina Kanioura, executive vice president, chief strategy and transformation officer at PepsiCo, said, "A cloud-first approach has been essential to PepsiCo's ongoing digital transformation. This strategic collaboration will strengthen our mature cloud strategy and unlock new levels of agility, intelligence, and scalability across the company."
The partnership spans its global organisation and lines of business. The brand, including its Professional Services team, is working with the company on a wide range of initiatives, including: Cloud migration and IT modernisation: The company is migrating applications and workloads to the brand. As it continues its cloud-first journey, this will effectively position the company to quickly build, test, iterate, and implement new technologies and capabilities for its customers and employees.
Generative AI: The brand has enhanced the flexibility and capability of its internal generative AI platform, PepGenX, by integrating it with Amazon Bedrock. This provides it developers and technical teams a choice of multi-modal foundation models and Agentic AI capabilities to build applications and enable strategic Generative AI use cases.
Driving Greater Consumer Connection: It is leveraging the brand to further enable real-time insights into advertising performance, audience segmentation, hyper-personalised content, and targeted marketing capabilities across customers and audiences.
Transforming Global Operations: The company and the brand are scoping the opportunities of end-to-end digital supply chain capabilities, including predictive maintenance for both manufacturing and logistics operations, to realise greater operational efficiencies and resiliency across its global network of manufacturing and distribution facilities.
Matt Garman, CEO at Amazon Web Services, said, "Consumer packaged goods companies need to continuously innovate to meet the evolving expectations of consumers. With AWS, PepsiCo is applying AI and using cloud services across their organisation to deliver more personalised consumer experiences, optimise supply chains, and build new operational capabilities. We're proud to support PepsiCo as they innovate to serve billions of consumers worldwide."
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