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Parag Milk Foods strengthens its products portfolio with high-protein, nutrient-rich offerings
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Friday, 04 April, 2025, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Parag Milk Foods, one of India’s leading dairy FMCG companies, announced the expansion of its product portfolio, reinforcing its promise of innovation, quality, and nutrition. It enhances its products portfolio with high-protein, nutrient-rich products, catering to the growing demand for health-focused nutrition. This strategic investment underscores the company’s commitment to innovation and quality, reinforcing its position as a leading provider of premium dairy nutrition in the fast-growing India and global markets.
This strategic launch underscores its dedication to providing consumers with nutritious and innovative products that align with modern lifestyles. It continues to expand its offerings, delivering a diverse range of high-quality dairy and nutrition solutions.
Akshali Shah, executive director, Parag Milk Foods, said, "With protein becoming an essential nutritional need in India, we are committed to providing high-quality dairy solutions that cater to this growing demand. Our latest offerings across all brands of Parag Milk Foods reinforces our focus on high-protein, nutrient-dense offerings, ensuring consumers have access to superior dairy nutrition. With protein becoming a daily essential dietary need not just in India but globally, our offerings, including high-protein paneer, cheese, and yogurt, are designed to meet evolving nutritional requirements. As the market for protein-rich products expands rapidly, Parag Milk Foods is poised to lead this segment with innovative, traceable, and high-quality product offerings that support healthier lifestyles. The introduction of these new offerings with purity, taste and nutrition strengthens the company’s position in the dairy, nutrition and wellness segments, ensuring that consumers have access to high-quality, innovative solutions that fit their modern lifestyles. The route to market for Pride of Cows products will be Pride of Cows portal, app along with Quick commerce and e commerce. The Gowardhan, GO and Avvatar products will be available in General stores, Modern Trade and on quick and e commerce.”
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