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Nutricane unveils mango & guava variants of OMG! brand of fruit juices
Thursday, 23 May, 2019, 14 : 00 PM [IST]
Our Bureau, New Delhi
Nutricane Beverages, an innovator in the beverage space, has launched a range of fruit juices with two new variants - mango and guava - under its brand name OMG! This new-age range is a delicious blend of fruits with sugarcane juice, that not only enhances flavour, but also elevates the nutritional profile of the juice, and is a great source of vitamins and other essential micro-nutrients. OMG! juices are packaged in recyclable 250ml glass bottles without any added sugar or chemical preservatives.

“Our mission is to offer consumers the most delicious, nutritious and fresh-tasting juices. By enhancing the goodness of fruits with naturally-sweet sugarcane juice, we have not only created one-of-a-kind flavour combinations, but also replaced harmful refined sugar with a healthier alternative, offering a promise of nutrition and taste,” said Dipin Kapur, co-founder, Nutricane Beverages.

These unique fruit juices are a first of their kind globally, where fruits are combined with sugarcane juice that acts as a natural sweetener, thereby replacing the need for refined sugar and water as is done in other packaged fruit drinks and beverages. This breakthrough was made possible by Nutricane Beverages through its internally-developed patent-pending process called FreshFusion, which gives sugarcane juice a long shelf-life. The company launched its sugarcane juice range in three flavours last year, and has now introduced its new fruit juice range.  

“Our ancestors knew the immense health benefits of sugarcane juice, and in fact, it was used as a sweetening ingredient at the time. Refined sugar, produced from sugarcane, is devoid of any nutrients and was perhaps made only for its longer shelf life. OMG!’s fruit juices with their added goodness from sugarcane are superior in both taste and health benefits and are a result of tirelessly perfecting the blend of fruits and sugarcane juice,” said Neeraj Jalan, co-founder, Nutricane Beverages.

“This replacement of empty calories from sugar with healthy sugarcane juice is indeed a ground-breaking innovation in the beverage segment. What seems to be the most natural combination is in fact the result of persistent research and development. The success of our original range of sugarcane juice, it motivated us to push the boundaries. Our new juices are a healthy alternative to other packaged soft drinks and fruit beverages available in the market,” said Sachin Goel, co-founder, Nutricane Beverages.

OMG! fruit juices are now available in Delhi NCR, Jammu and Kashmir, Jaipur, Chennai, Bengaluru and Lucknow at a price of Rs 45. The juices will be available in more cities in India in the coming months.
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