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Nidec Global Appliance celebrates Embraco’s 50 years anniversary
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Saturday, 13 March, 2021, 15 : 00 PM [IST]
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Brazil
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Nidec Global Appliance celebrates the anniversary of one of its brands: Embraco, a name globally known as a reference in refrigeration technology for the home appliances and commercial cold chain since 1971. The product brand completes half a century of its innovative approach and is ready to refresh the future.
After being acquired in July 2019, the brand was integrated into the company’s appliance division, gaining a structure to accelerate growth. It is organised into three business units (BU): Home Appliances, Commercial Appliances and HVAC (Heating, Ventilation and Air Conditioning). This segmentation gives the brand the opportunity to operate with a more dedicated focus on specific market segments, strengthening its customer centric approach and improving its portfolio of compressors and condensing units.
It is a brand that is present in more than 80 countries, stamped on 1 of every 5 hermetic compressors used in the world. It gets to its 50th birthday being known worldwide for the innovation, quality and reliability of its products. This reputation was constructed for being a pioneer: whether it be launching the first reciprocating compressor running with natural refrigerants such as R600a, in 1994, or the first compressor using variable speed technology, in 1998.
Now, it celebrates its anniversary launching the ‘Refresh the Future' campaign, with a video that reinforces the brand’s positioning while underlining the brand main attributes: pioneering, innovation, deep expertise and cutting edge technology.
Anchored on the concept that ‘refresh’ means ‘renovate’ and to bring new ideas into life, the campaign highlights the brand’s attitude of anticipating trends and delivering the kind of innovation that drives the refrigeration market all over the world. The video also strengthens the fact that the brand delivers high performance and energy efficient solutions in refrigeration, and, most importantly, solutions that help customers to improve their own products and businesses.
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