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Nestle launches HotHeads & No Onion No Garlic Masala variants of Maggi
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Friday, 19 August, 2016, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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fiogf49gjkf0d fiogf49gjkf0d Nestle has launched the HotHeads and No Onion No Garlic Masala variants of Maggi noodles and relaunched Maggi Cuppa Masala and Maggi Cuppa Chilly Chow, besides introducing Maggi Hot Heads Cuppa.
Building on the popularity of Maggi Noodles and consumer trust, Suresh Narayanan, chairman and managing director, Nestle India, said, “Maggi Noodles has regained its leadership in the hearts and minds of the Indian consumer.”
“It has been the consistent and abiding passion at Nestle to marry the benefits of our extensive knowledge of flavours, technology and the science of nutrition with the tastes and experiences that delight our consumers,” he added.
“Maggi HotHeads, Maggi Cuppa and Maggi No Onion No Garlic Masala are a result of this passion and determination which we are pleased to offer,” said Narayanan.
Maggi HotHeads is a new sub-brand under Maggi Noodles targeted at those who enjoy spicy food. It is available in four flavours - Peri Peri, Barbeque Pepper, Yummy Chilli Chicken and Green Chilli. The Barbeque Pepper and Peri Peri flavours are also variants of Maggi HotHeads Cuppa Noodles.
The Maggi No Onion No Garlic Masala Noodles are for those who prefer food without onion and garlic. Maggi Cuppa Masala offers the classic Maggi Masala taste, while Chilly Chow is the spicier variant.
A 71g pack of Maggi HotHeads Noodles is priced between Rs 20 and Rs 22. A 70g pack of Maggi No Onion No Garlic Masala is priced at Rs 15. The latter will initially be available in Gujarat, Mumbai and Katra.
The 70g packs of Maggi Cuppa Masala and Maggi Cuppa Chilly Chow are priced at Rs 40, whilw the 70g packs of Maggi HotHeads Cuppa Noodles are priced at Rs 50. Maggi has partnered with Snapdeal for the online sales of these variants.
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