|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Mother Dairy celebrates the universal emotion of care & compassion
|
|
Tuesday, 30 April, 2024, 08 : 00 AM [IST]
|
|
Our Bureau, New Delhi
|
Celebrating the universal values of love, care, emotion and compassion embodied by mothers, India’s leading dairy brand Mother Dairy is all set to roll out its brand anthem and campaign in its latest communication headlined under ‘Mamta Jaisi Shudh, Maa Jaisi Mamta, Mother Dairy, Maa Jaisi’.
Penned by eminent poet Gulzar, the anthem beautifully describes the virtues of a mother which all of us inherit and exemplify in varied situations and circumstances. These virtues represent not just the emotions but also showcase that there is a mother in all of us.
The campaign narrative explores instances where maternal virtues are demonstrated outside traditional mother-child relationships. These relationships within families, friends, colleagues and even with the unknowns supporting each other showcases the myriad ways in which these values enrich lives and strengthen bonds.
Manish Bandlish, managing director, Mother Dairy, said, "In a world where compassion and empathy are more vital than ever, Mother Dairy recognizes the enduring significance of maternal values. As we commemorate our 50 years of establishment, our new campaign aims to celebrate these values and inspire individuals to embrace them in their daily lives, fostering stronger connections and a sense of community. At Mother Dairy, we believe in infusing every aspect of our work with the same love and care that a mother provides by ensuring quality ingredients to craft delightful products, our commitment to excellence is rooted in these timeless values and remains steadfast."
|
|
|
|
|
|
|
|
|
|