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Mondelez India introduces Cadbury 5Star 3D, premium countline offering
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Tuesday, 26 December, 2017, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Mondelez India has unveiled its new innovation Cadbury 5Star 3D, a premium offering in the countline segment. It is a crunchy, chewy, chocolaty bar that promises the consumers to get lost at a different level.
Commenting on the launch, Prashant Peres, director, marketing (chocolates), Mondelez India, said, “Cadbury 5Star has been one of our strongest brands under the Indian portfolio and has consistently experimented and revamped itself.”
“After launching the exciting brand Cadbury Fuse last year, we are extremely delighted to bring in Cadbury 5Star 3D, which is a great milestone in our premiumisation journey and will further strengthen our market leadership in the countline segment,” he added.
“I am confident that Cadbury 5Star 3D will urge consumers to get lost at a different level because of the elevated taste appeal and brand connect it brings to the table,” Peres said.
“Our eccentric and quirky characters, Ramesh and Suresh (who have been synonymous with Cadbury 5Star), will further aid the brand generate strong cut through and continue to be much loved by our consumers,” Peres said.
Mondelez India’s legacy brand in the countline segment, Cadbury 5Star has been an Indian favourite for almost five decades.
The launch of Cadbury 5Star 3D, an exciting made-in-India innovation is a step further in Mondelez India’s journey of leading premiumisation in the chocolate category.
It has been developed keeping in mind the evolving consumer palette, and is an important milestone in the strong legacy of Cadbury 5Star, which will further help expand its repertoire.
Cadbury 5Star still continues to be a novel concept in the chocolate world. When launched, it had set a benchmark in the chocolate manufacturing segment with the introduction of chocolate, caramel and nougat as ingredients and has since become renowned as a multi-textured, immersive eat.
Drawing on the Cadbury 5Star equity, Cadbury 5Star 3D will have a distinctive purple and golden packaging and an elevated taste appeal.
Cadbury 5Star 3D will be first available at Big Bazaar, followed by other modern and traditional trade outlets.
Priced at Rs 30 for a 45g offering, Cadbury 5Star 3D is all set to bring to consumers a next level Cadbury 5Star experience.
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