|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Meala partners with dsm-firmenich to commercialise texturising protein for meat alternatives
|
|
Wednesday, 04 June, 2025, 08 : 00 AM [IST]
|
|
Haifa, Israel
|
Plant-based innovator Meala FoodTech Ltd., partners with dsm-firmenich to launch Vertis PB Pea — a groundbreaking texturising pea protein. This single, multifunctional ingredient is designed to replace modified binders like hydrocolloids, helping to clean up labels in plant-based meat alternatives. The product is now available in Europe via dsm-firmenich as Vertis PB Pea.
Vertis PB Pea, is a clean-label texturiser produced using biotechnology. Protected by two patents, it consolidates the functionality of multiple components into a single, versatile ingredient that delivers unmatched binding, gelation, and emulsifying properties. Furthermore, it increases the protein content of the final product. This holistic solution can replace an entire binding system often found in meat alternatives, while keeping the label short and recognisable. Vertis PB Pea was tested to great success in various meat alternative applications and suits any formulation, such as burgers, sausages and nuggets and more.
There is a clear shift in consumer behaviour globally. Customers are increasingly drawn to products that deliver both an enjoyable taste experience and a clean, simple ingredient list that supports their well-being goals. To meet these rising expectations and drive meaningful growth, food manufacturers are seeking all-in-one ingredient solutions. Tali Feldman Sivan, CBO and co-founder of Meala FoodTech, said, “This is exactly where our product comes in. It addresses both functionality and clean-label demands, while replicating the sensory profile and experience of conventional meat products."
With health and transparency rising in importance, European consumers are fuelling a clean-label shift in the food industry. According to recent research from the EIT Food Consumer Observatory—a pan-European study on consumer perceptions of ultra-processed foods—two-thirds of Europeans (67%) say they dislike unknown ingredients in their food, while just over half (56%) actively try to avoid processed foods.
This growing awareness is reshaping preferences—especially in the plant-based sector. In response, food manufacturers are under pressure to reformulate products and embrace cleaner, simpler labels to meet the rising demand for healthier, more natural options that don’t compromise on taste or convenience
With the launch of Vertis PB Pea, it is expanding its Vertis plant protein portfolio — introducing an innovative ingredient that consolidates the functionality of multiple components in plant-based meat alternatives.
Hadar Ekhoiz Razmovich, CEO and co-founder of Meala FoodTech, said, “We are grateful to our partners at dsm-firmenich, who offer decades of experience as industry leaders in bringing innovative products to market. Their application support, regulatory expertise, and ability to drive global commercial rollouts are unprecedented. We’re impressed by their innovation-driven approach and deep understanding of the food industry. dsm-firmenich believed in us from the very beginning—not only as investors, but as true partners—offering guidance, trust, and strategic support that helped lay the foundation for this powerful collaboration. We’re looking forward to working with dsm-firmenich to lead the new era of plant-based alternatives that successfully merge high performance and robust nutrition, to create a new generation of delicious, better-for-you and better for the planet meat alternatives. Meala delivers a powerful, high-protein texturising solution, providing manufacturers with a scalable alternative to less-desirable additives.”
|
|
|
|
|
|
|
|
|
|