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Lunchables transforms lunchtime classic with first-ever dippable, no-thaw crustless PB&J
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Friday, 09 May, 2025, 15 : 00 PM [IST]
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Pittsburgh & Chicago, USA
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Lunchables expands its kid-loved and parent-approved offerings with the debut of new Lunchables PB&J: the first-ever dippable, no-thaw crustless PB&J. Grounded in kids’ love of dipping and the timeless debate between the perfect ratio of peanut butter and jelly in a PB&J — the new product gives kids the freedom to enjoy a PB&J exactly how they like it. It is a remix of a beloved lunchtime staple, includes two deliciously creamy, crustless peanut butter sandwiches per pack, complete with a side of delicious grape or strawberry flavoured dip—perfectly crafted for optimal dipping and with no artificial colours.
Danni Levin, associate director of innovation, Lunchables, said, “The launch of Lunchables PB&J is a continuation in our mission to reinvent the refrigerated category by providing high quality, delicious, affordable and convenient solutions for snack time and beyond. We’re remixing a classic, delivering on parents’ desire for convenience and kids’ love of dipping and customising – PB&Js will never be the same.”
Beyond equipping kids with the independence to customise, Lunchables PB&J also solves the number one pain point for parents: thaw time. Current PB&J category offerings are frozen, which require 30-60 minutes of thaw time before serving. Now, Lunchables is tackling this frustration head-on with the first-ever no-thaw, crustless PB&J that’s ready-to-eat straight from the refrigerator for any time hunger strikes. Kid meltdowns, no more.
To spread the excitement, the brand is reuniting Grammy Award-winning producer and artist Lil Jon and hip-hop icon Twista for the first time in over a decade to remix a nostalgic, viral hit that many millennial parents can sing at the drop of a dime: Peanut Butter Jelly Time. Just as it is remixing kids’ No 1 favourite sandwich variety, Lil Jon and Twista are putting a fresh spin on the nostalgic hit over 20 years after the original track’s debut.
"It was cool to link back up with Twista on the Lunchables ‘Peanut Butter Jelly Time’ remix, ‘cause I knew it would be fun, and we would make somethin’ fire. PB&J takes me back to my childhood days,” said Lil Jon.
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