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Limca records Rs 2800 crore in 2024, driving the lemon-lime category forward
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Saturday, 31 May, 2025, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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Limca, Coca Cola India’s iconic homegrown beverage, has crossed the Rs 2800 crore mark in 2024, driving the lemon-lime category forward with strong momentum across India. For over five decades, it has been the ultimate beverage of summer refreshment with its signature cloudy bubbles and the unmistakable taste.
Since its inception in 1971, it has been a driving force in strengthening its sparkling portfolio with demand soaring across both urban and rural markets. The brand is witnessing strong double-digit growth in key states such as Delhi, Punjab and Haryana, gaining share across both traditional trade and emerging retail formats.
Central to its enduring success are its innovative brand campaigns that keep the brand contemporary while celebrating its legacy. In 2025, it ushered in a new era of refreshment with a campaign featuring Triptii Dimri. With a fresh take on is signature lime & lemoni refreshment, the campaign invited consumers to rediscover the charm and revitalising rush.
Vinay Nair, vice president, franchise operations, developing markets, Coca Cola India and Southwest Asia, said, "Our goal has always been to build brands that go beyond the product - brands that become part of daily life and collective memory. And Limca’s story is one of resilience, reinvention, and a pursuit of excellence. Our success is anchored in a simple but powerful playbook - innovating products that cater to evolving consumer needs, expanding distribution to both urban and rural India, and executing marketing campaigns that connect passion and purpose. We are excited to continue this momentum and deliver long-term value to millions of our consumers.”
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