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Lavazza remains perfect match for 2022 US Open Tennis Championship
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Monday, 05 September, 2022, 16 : 00 PM [IST]
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New York, USA
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Lavazza, the 127-year old iconic Italian coffee company, is returning as the official coffee sponsor for the US Open taking place August 29 to September 11, while celebrating the renewal of their ongoing partnership until 2025.
Having served as the exclusive coffee partner since 2015, and the official coffee of three of the Grand Slams, the brand is dedicated to creating premium experiences for coffee and tennis fans alike.
The brand is ready to play anytime, anywhere, and “Sip into the US Open”, with their convenient ready-to-drink (RTD), organic Cold Brew Coffees that will be available on-site throughout the tournament grounds. Launched earlier this year, and making its way throughout the country all summer, it is excited to bring their newest coffee innovation into the hands of US Open attendees, providing them the energy and refreshing sip they’re looking for.
As a preview to the US Open, Fan Week returned last week for the first time since 2019 allowing the public a sneak peek to the excitement surrounding the tournament. It created a “Journey to Italy'' activation for fans to escape the concrete of New York and take photos with scenic Tuscany views. Beginning at Fan Week and continuing throughout the remainder of the tournament, guests will be able to participate in a variety of ready-to-drink organic Cold Brew Coffee giveaways and sign up on-site for the chance to win a trip to Italy.
In celebration of this year’s partnership, it is teaming up with fellow Italian heritage brand and one of its partner, Harry's Table by Cipriani, to create a curated “Breakfast of Champions'' menu featuring “coffee-tails” made with ready-to-drink Cold Brew Coffees.
The menu includes best-selling breakfast items from Harry’s Table by Cipriani like an Italian V-Mule paired with a Mini Panini Cotto and Asiago; a Cold Brew Tonic paired with a Mini Croissant Prosciutto Crudo di Parma and Mozzarella di bufala Basilico fritto; a Bittersweet Paloma paired with Mini Croissant Eggs and Smoked Salmon with Lemon Zest; and a Cappuccino Cold Brew paired with Bomboloni Crema Pasticcera. This limited time menu complements both brands’ Italian roots and will be available to customers during the US Open finals with the unique “coffee-tails” also being served on-site at the US Open in the VIP Suite.
Davide Riboni, president of BU Americas at Lavazza & CEO of Lavazza US, said, “It is an honour to be back at US Open in 2022 for the Tournament’s return in grand style after two very difficult years, and we are thrilled that our partnership has been extended until 2025. To mark this moment, we will be again serving up new and innovative products to fans, including our ready-to-drink Cold Brew Coffees. This celebration of sports, tradition and excellence is something we look forward to and cherish each year.”
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