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Kwality Wall’s launches a new brand, golden spoon: from 2-in-1 flavours to Mithai Magic family packs
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Tuesday, 08 April, 2025, 13 : 00 PM [IST]
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Our Bureau, Bengaluru
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 Kwality Wall’s has launched Golden Spoon - an accessible range of in-home delectable desserts. From all-time classics to bold innovations, Golden Spoon offers four irresistible options: the timeless Vanilla; a first-of-its-kind Mithai Magic, a modern take on traditional Indian sweets containing boondi; 2-in-1 Chocolate Vanilla and 2-in-1 Mango Vanilla, offering consumers a parlour-like experience of two flavours in one scoop from the comfort of their homes.
India is a huge market for desserts and the category for ice creams and frozen desserts remains underserved. With the growing cold chain infrastructure and an increase in home refrigerator penetration, there is a huge opportunity for growth. Through Golden Spoon, it aims to tap into this potential and connect with a wider set of consumers by introducing differentiated summer delights.
The company has also launched a TVC featuring brand ambassador Kajol, Bollywood actress. The film captures Kajol talking incessantly in the company of family members, before being presented with a serving of Golden Spoon.
Toloy Tanridagli, head of Ice cream business, HUL said, “Our new brand Golden Spoon, aims to nurture togetherness among Indian families and friends. By democratising the joy of indulging in a summer treat at home, we are offering consumers the best of both worlds. India is a fast-growing market for the consumption of ice creams and frozen desserts, yet they are not accessible to all. Golden Spoon is our response to bridging the gap that exists and expanding our presence rapidly. With such new and exciting flavours, we hope to accelerate our journey of spreading happiness to everyone.”
Kajol Devgan, brand ambassador, said, “I have had a long-standing relationship with Kwality Wall’s over the past few years. The launch of Golden Spoon is an exciting step by the company to introduce unique flavours. I personally love the Mithai Magic and the all-time classic 2-in-1 packs. This campaign captures the excitement I had when I tried Golden Spoon for the first time. Shooting this campaign has been a delightful experience with the HUL team.”
Rahul Mathew, chief creative officer at DDB Mudra, said, “The ad brief was both exhilarating and challenging, as it required us to capture the essence of indulgence and joy that Golden Spoon promises. Furthermore, campaign encompassing television, social media, influencer partnerships, and seasonal content will keep Kwality Wall’s Golden Spoon at the forefront of consumer’s minds throughout the summer.”
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