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Kraft Heinz & Uber Eats team up to launch Heinz Verified
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Friday, 23 May, 2025, 08 : 00 AM [IST]
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Pittsburgh & Chicago, USA
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The Kraft Heinz Company announced the launch of Heinz Verified, a programme designed to single out restaurants that serve its ketchup, signalling a commitment to quality and excellence. The programme is the latest from the company’s Away From Home business, which is a key growth pillar.
The company is collaborating with Uber Eats as its inaugural platform partner for the programme, and people in Chicago, Dallas, Denver, Los Angeles, Miami, and Pittsburgh can now find it at restaurants on the app.
Peter Hall, president of Elevation, North America at Kraft Heinz, said, "By introducing Heinz Verified, we want to help restaurants succeed so communities can thrive – delivering quality and value for both restaurants and individuals through meaningful, best-in-class products and experiences. Our ambition is to help restaurant operators excel while also providing elevated dining experiences for people wherever they eat away from home.”
It is the latest programme underscoring the company’s longstanding commitment to delivering unparalleled quality for its fans.
Alex DiValerio, head of restaurant operations, North America at Uber, said, “This exciting new partnership with Heinz spotlights restaurants on the Uber Eats platform across the country serving the products people know and crave. This collaboration makes it easier than ever for consumers to discover local favourites featuring Heinz products – and helps drive even more value to our restaurant partners.”
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