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ITC Sunfeast YiPPee! launches new variant into its masala noodles portfolio
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Thursday, 30 November, 2023, 13 : 00 PM [IST]
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Our Bureau, Bengaluru
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ITC Sunfeast YiPPee!, a leading instant noodles and pasta brand, has launched a new variant – YiPPee! Wow Masala noodles, thereby expanding its product range. This new delicious offering promises to bring an extra punch of masala flavour to the taste buds of consumers at only Rs 10 per pack of 50gm.
The brand realised that consumers were looking for good quality masaledar instant noodles at a convenient price point. The brand being one of the most loved noodle brands across the country, curated masala to meet this need. The new offering promises to be maasaledaar and tasty.
Talking about the launch, Suresh Chand, VP & head of marketing, snacks, noodles and pasta, ITC Foods, said, “Our flagship Magic Masala variant continues to be our key growth driver since launch. However, with YiPPee! WOW masala, we are looking to satiate consumers with a differentiated and delicious flavour of instant noodles. We are confident that this masaaledar noodles will be appreciated and enjoyed by consumers.”
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