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ITC commits to a greener Earth with ‘No Plastic, Better Plastic & Less Plastic’ strategy
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Friday, 06 June, 2025, 12 : 00 PM [IST]
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Our Bureau, Bengaluru
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ITC has reaffirmed its commitment to contribute meaningfully to the country’s initiatives to manage, recycle and replace plastic packaging waste. This in tune with this year’s World Environment Day theme of ‘Ending Plastic Pollution Globally’.
The food processing major’s integrated strategy focuses on large-scale and impactful community-based waste management programmes as well as investments in advanced sustainable packaging innovations, anchored on a robust three-pronged framework of ‘No plastic, Better Plastic and Less Plastic’. This innovative approach not only encourages the company to continuously improve recyclability and optimise packaging across its own world class FMCG brands but also enables it to offer a bouquet of sustainable packaging solutions for a range of consumer industries, replacing plastic with biodegradable materials, designed for recycling.
Being a global exemplar in sustainability, it has achieved plastic neutrality status for four years in a row having collected and sustainably managed 76,000 tons of plastic waste in FY 2024-25. The company’s integrated waste management initiatives have also earned it the distinction of being a solid waste recycling positive enterprise for 18 years.
Going forward, it aspires to make 100% of its packaging recyclable, reusable, compostable, or biodegradable by 2028, as a part of its bold Sustainability 2.0 Vision, said the company.
The company’s multi-dimensional initiatives to curb single-use plastic pollution aim to contribute to the Government’s larger vision of Swachh Bharat and resonates strongly with the Centre’s recent nationwide initiative of ‘One Nation, One Mission: End Plastic Pollution’, which encourages citizens to adopt eco-friendly habits and reduce plastic waste.
S. Sivakumar, group head – Agri and IT Businesses and Sustainability, ITC Ltd., said, “As a part of its credo of ‘Responsible Competitiveness’, ITC has adopted a 360-degree approach towards enabling a circular economy. The integrated strategy includes spearheading a number of scalable, replicable and sustainable community-led waste management programmes, while also driving a robust sustainable packaging plan anchored on the principle of ‘No plastic, Better Plastic and Less Plastic.’ This framework inspires us to innovate and optimise packaging across our businesses and operations, besides offering a range of eco-friendly packaging solutions for various industries. ITC’s plastic sustainability model comprises of the following three strategic pillars – No Plastic, which focuses on enabling industry-wide transitioning to sustainable, non-plastic packaging alternatives; Better Plastic, which promotes the use of recyclable plastics and improved circularity in packaging and Less Plastic, which aims to reduce plastic usage through innovative design and material optimisation.”
“No Plastic’ packaging innovations in ITC’s own FMCG business include the Aashirvaad Khapli Atta pack, which features an eco-friendly dual-layer ‘bag in bag’ design. The outer pack is made of 100 % paper, while the inner pack is a recyclable pouch, replacing conventional laminated packaging. In another example, the Sunfeast Farmlite Core Digestive large pack was launched in a 100% paper outer bag,” said Sivakumar.
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